Networking in Berkshire - Business Event Details

When Tesco jump in, you know it's Big Business! More Social Media Stories...

For those who still decry social media as an essential marketing tool, this is a great story.

Social media marketing in Buckinghamshire & BerkshireFrom the excellent people at Fresh Networks there is news that the mighty Tesco are getting in… and they don’t waste money on marketing unless it works, and they know it works!

“Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company.

Yesterday it was announced that Tesco has bought US word-of-mouth social media company BzzAgent for a reported $60 million.

Bzzagent, a Boston based start up, uses volunteers to sample FMCG products and then encourages them to describe these products through Facebook, Twitter and YouTube. The company has 800,000 volunteers, working across brands like Unilever and L’Oreal, who spend their time describing their product experience online.

By purchasing BzzAgent, Tesco clearly want to better connect social media with product marketing. With access to some on the most comprehensive consumer data collected from their loyalty card holders, the extra content and data gathered from Bzzagent can only serve to enrich this further.

Tesco clearly recognise the significance of social media in influencing buyer behaviour. None of the other major retailers has gone this far in using social media – most seem to be focusing their efforts on communities that already hold great influence, like Mumsnet, NetMums and the hugely popular Money Saving Expert.

Tesco’s move to buy BzzAgent is another example of how social media is becoming a mainstream staple in the retailer marketing mix and the opportunity it represents can no longer be ignored.”

Are you still ignoring it? If so, why? What are the main obstacles in getting these marketing benefits for your business?

Read the article here Social Media marketing for Business – Tesco take it seriously

Views: 7

Add a Comment

You need to be a member of Networking in Berkshire - Business Event Details to add comments!

Join Networking in Berkshire - Business Event Details

Featured Companies

Action Coach Business Coaching, (View events)

Take your business to the next level!


Claritas Accountancy

Helping you to grow your business to its full potential. 


Fantastic Services

Full selection of property maintenance services for your office / household; cleaning, gardening, handyman and pest control services in Slough and Reading.


Web Design & Online
Marketing

Let our team boost your sales by enhancing your online presence! Request a free consultation.


Peninsula - HR & Health & Safety Services

Support to help advise, protect and grow organisations.


Get 'Featured' here

Business Directory

Find local companies, member profiles & get listed:

Directory

Latest Member Activity

Lisa Chaffey posted an event
Thumbnail

Business Growth Workshop at Malmaison Hotel

July 5, 2019 from 9am to 12pm
14 hours ago
Rob Pickering posted an event
Thumbnail

ActionCLUB Group Coaching - Taster at Fora, Thames Tower

June 19, 2019 from 2:30pm to 5pm
14 hours ago
Bob Lewis-Basson updated an event

SWIM (Second Wednesday in Maidenhead) at Norden Farm,

July 9, 2019 from 12:30pm to 2pm
Friday
Tom Powter posted a blog post
Jun 7

Follow us

© 2019   Created by Chris Lunn.   Powered by

Member e-Badges  |  Report an Issue  |  Terms of Service