Fifth in a series of entries inspired by Social Media Examiner - 26 Ways to Engage With Customers Using Video All quotes come from the article - have a look, it's an informative lesson in using video.
Here’s a unique idea from Insite Motion Media: “A video featuring a creative performance by your own staff is a great way to showcase your company’s culture and promote your business without having viewers feel like they’re being advertised to.” You may need company consensus on this one. What do you do if your boss really can’t sing and tap dance as good as he thinks he can!
This is definitely a "marmite" idea, but if you go for it, you can have a lot of fun. If you already have the engagement with customers it can go viral, if you are looking to build your relationship it can help build a connection. It's an innovative way to socialise with your customers.
You can either get your creative juices flowing by filming a skit or if the idea of singing, dancing, telling jokes etc fills you with horror you can go down the "parody video" route. In this you take something that is already in "pop culture" and - yep, you got there before us - parody it. This radio station took the Volkswagen "Force" advert and made it relevant to their message and market.
Even a lip-dub to a popular song can drive up hits to your website. These students took a simple lipdub and with creativity, a LOAD of planning, and humour created this lip-dub to Ke$ha's TikTok.
Is this something that you can see your company doing?
Read the full Social Media Article here
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