Networking in Berkshire - Business Event Details

Maximise word of mouth marketing through existing customers and their Case Studies

Shopping around is an age-old practice that has evolved in the social media era. Customers don't simply think to themselves ‘I need to buy a widget today – I will buy it from my local widget supplier.’

They might have done so in the past, but in the on-line era there's no reason why their widget shouldn’t come from another part of the country or even abroad.

In under 10 minutes buyers can be comparing goods – and prices – from a dozen or more sources. 

So how do you ensure that people shopping around for your goods or services will hear what you want them to hear about you?

We're assuming you have most of the building blocks of a successful business in place:

  • Finely-tuned website to enable people to find you in the first place
  • Excellent marketing and advertising strategies
  • Superb products and a wide range from which to choose
  • Competitive pricing

But what are you doing to show that your products and your service set you apart from your competitors?

How do you get the message across that satisfied customers return again and again because they are so delighted with what you do for them?  One solution is to share Case Studies.

When you receive a 'thank you' note from a delighted customer you probably pin it on the wall if it’s come through the post or quickly copy it across to your Customer Feedback page if it arrived via email. It's a great way to propagate word of mouth customers.

But it’s noticeable that many businesses are now taking that a stage further. They will take the trouble to contact the customer, ask if it’s OK to spend time discussing their experience and then share it as a Case Study on their website or via their social media platforms.

Is that something you do? Is it something you’d like to do, but lack the time to devote to an interview and then the effort of writing it up?

Our bullet-point guide to securing a great Case Study:

  • Select a returning customer who has taken the trouble to contact you with a ‘thank you’.
  • Write or call to ask if they can spare a few moments – at a time convenient to them – to discuss why they buy from you. 
  • Explain that you want to reach out to people ‘just like you’ in order to provide service to those who would appreciate it.
  • Call back at the agreed time, having prepared some open questions designed to encourage a conversation rather than flat ‘yes’ or ‘no’ answers. Try to draw out how your product met a need or addressed something that was concurring them. ‘You solved my problem’ is a better story than ‘We like you’ (nice though that is).
  • Request a photo of the customer(s) using your product or with your product in situ.
  • Immediately on hanging up, write up your interview, while everything is fresh in your mind.
  • Reward your Case Study subject with a discount voucher or whatever other marketing device you see as appropriate.
  • Explain at the bottom of your Case Study that you are looking for suitable candidates to feature and make sure you put contact details or a clickable link so that people can register their interest.


Pickle Marketing has skilled interviewers and specialist writers who can provide this service if it’s too onerous or time-consuming for you or your staff to take on.

We are currently offering a 4 for the price of 3 service.  You commission us to produce 3 Case Study reports and we provide a 4th at no cost to you.

Four Case Studies would normally represent an investment of £480 but for your first order this will come down to £360. 

That's a saving of £120! 

If you'd like to discuss in more detail, please give our friendly team a call on 0808 108 1436

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