Shopping around is an age-old practice that has evolved in the social media era. Customers don't simply think to themselves ‘I need to buy a widget today – I will buy it from my local widget supplier.’
They might have done so in the past, but in the on-line era there's no reason why their widget shouldn’t come from another part of the country or even abroad.
In under 10 minutes buyers can be comparing goods – and prices – from a dozen or more sources.
So how do you ensure that people shopping around for your goods or services will hear what you want them to hear about you?
We're assuming you have most of the building blocks of a successful business in place:
But what are you doing to show that your products and your service set you apart from your competitors?
How do you get the message across that satisfied customers return again and again because they are so delighted with what you do for them? One solution is to share Case Studies.
When you receive a 'thank you' note from a delighted customer you probably pin it on the wall if it’s come through the post or quickly copy it across to your Customer Feedback page if it arrived via email. It's a great way to propagate word of mouth customers.
But it’s noticeable that many businesses are now taking that a stage further. They will take the trouble to contact the customer, ask if it’s OK to spend time discussing their experience and then share it as a Case Study on their website or via their social media platforms.
Is that something you do? Is it something you’d like to do, but lack the time to devote to an interview and then the effort of writing it up?
Our bullet-point guide to securing a great Case Study:
Pickle Marketing has skilled interviewers and specialist writers who can provide this service if it’s too onerous or time-consuming for you or your staff to take on.
We are currently offering a 4 for the price of 3 service. You commission us to produce 3 Case Study reports and we provide a 4th at no cost to you.
Four Case Studies would normally represent an investment of £480 but for your first order this will come down to £360.
That's a saving of £120!
If you'd like to discuss in more detail, please give our friendly team a call on 0808 108 1436.
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