Of course they have.
The world and his wife are frantically shouting at you to have reachable outcomes in mind. If you don’t you’ll get to December 2017 and look back, only to discover that your business didn’t make the strides forward you intended.
All because you didn’t have a destination…Continue
Added by Lisa Chaffey on January 11, 2017 at 13:47 — No Comments
There’s no getting away from it, social media is at the forefront of digital marketing and it's here to stay. In fact, it's been reported that up to 80% of us check our smartphones before even venturing into the bathroom to brush our teeth in the morning (yep, we’re guilty of that one!).
It would, therefore, be fair to say this is the prime…Continue
Added by Lisa Chaffey on November 23, 2016 at 15:29 — No Comments
How valuable are the testimonials people provide when you ask for feedback?
The whole point of a testimonial is to provide encouragement to others to use your services or buy your goods.
After all, the praise of an existing customer can be most powerful.
But there’s a danger that we might accept flattering comments and think they will help to improve how others see us, when in fact they might have the opposite effect.
It’s great when…Continue
Added by Lisa Chaffey on October 11, 2016 at 13:04 — No Comments
Do you sometimes feel as though your business is ruining you?
We could repeat that question and change just one letter, and you might still be nodding in agreement.
Do you sometimes feel as though your business is running you – as opposed to you running it?
When you feel dizzy from running round in circles or if you get to the end of the week and scream ‘Enough’ – it’s time to act.
Not by running away, but by…Continue
Added by Lisa Chaffey on April 5, 2016 at 15:12 — No Comments
As a business leader you have so many ways to reach new and existing customers.You should be delighted about that.
But you’re not, because it’s likely that you currently fall into one of two categories:
Be reassured that you’re not alone, but don’t go easy on…Continue
Added by Lisa Chaffey on April 4, 2016 at 14:52 — No Comments
People got very excited on Wednesday when plain old ‘thumbs up’ disappeared to be replaced by a set of six emoticons expressing a range of emotions – although not, disappointingly, a dislike button.
Your newsfeed promptly became awash…Continue
Added by Lisa Chaffey on February 25, 2016 at 11:42 — No Comments
Newsletters are great. They let you keep in regular contact with clients and prospects, show off your knowledge and make a great avenue to promote your events and special offers to the right people. But it’s not just the writing that can be a challenge – getting them past the spam filters and into the right inbox is the biggest hurdle of all. So how do you make sure your newsletters aren’t just being filed away as spam every month?
Added by Lisa Chaffey on November 29, 2015 at 21:12 — No Comments
Whether you have an in-house team or whether you outsource your marketing, the biggest single factor in that team’s success is listening.
Midway through this…Continue
Added by Lisa Chaffey on November 29, 2015 at 21:09 — No Comments
Up until now, if you wanted to let people know about your event you would send out post cards, distribute flyers in the local area, send a lot of emails and maybe even run a cold calling campaign. These are the foundation steps of event promotion, and they are still effective today. However, there is a new kid on the block to help promote your events, and its name is…Continue
Added by Lisa Chaffey on October 11, 2015 at 17:35 — No Comments
Facebook has had a couple of glitches lately. It wasn’t good timing. Mark Zuckerburg was telling us via the United Nations that he wanted to see the whole world connected to the internet, but his platform was down momentarily at the time.
Same thing had happened earlier in the week. So while the Facebook creator was stressing the importance of everyone…Continue
Added by Lisa Chaffey on September 29, 2015 at 8:45 — No Comments
When it comes to social selling, LinkedIn is somewhat of a sleeping giant. It’s chock full of potential and just teeming with prospective clients and employers, yet a lot of businesses still aren’t using it to it’s full potential. Do you have a profile set up, but aren’t quite sure if it’s working for you? Do you find yourself longing for profile views, and wondering…Continue
Added by Lisa Chaffey on September 27, 2015 at 17:00 — No Comments
Have you ever heard the expression ‘failing to prepare is preparing to fail’? Well, that goes for your marketing too. A lot of businesses have a solid plan in place for year 1, but when they get to year 2 they start to get a bit lost. Some just keep on going with the same marketing plan as before, and these are the businesses that often come across as ‘out of…Continue
Added by Lisa Chaffey on September 11, 2015 at 17:46 — No Comments
Especially content that’s going to be relevant to your business and interesting enough to share on your social media channels?
It seems that for every new social media site out, there’s a new site that…Continue
Added by Lisa Chaffey on August 15, 2015 at 14:08 — No Comments
Imagine, then, how wonderful it is when that happens in a room full of people, not just when you're with one individual.
Just such a moment occurs when I reveal the timesaver secrets of Social Media at our Pickle Social Media For Beginners workshops.
Added by Lisa Chaffey on July 19, 2015 at 19:13 — No Comments
‘It’s not something I can get involved in,’ you hear people say. But it couldn’t be further from the truth.
Marketing is about making people aware of your business and how they…Continue
Added by Lisa Chaffey on March 16, 2015 at 14:42 — No Comments
When Usain Bolt wants to set a world record for 100 metres he doesn’t choose to run on an obstacle course or a ploughed field.
And Bolt’s coach knows that getting his man to the starting block fully focused and without distractions will also be key.
It’s like that in your business. For you to be at your best and performing at your most effective you must not be hampered by tough conditions or a million-and-one side issues.
Make a conscious decision to give…Continue
Added by Lisa Chaffey on February 11, 2015 at 11:19 — No Comments
Struggling to find new clients or wanting to try a new approach to your marketing? We have compiled 7 of our favourite ways to get those emails and to grow your prospects and future clients - it’s much easier than you may think!
Added by Lisa Chaffey on February 2, 2015 at 10:38 — No Comments
You know that a scatter-gun approach to marketing is not effective.
You are also aware that a precise profile of your ideal buyers should always be uppermost in your mind.
But what might not be as clear is the best way to reach them.
A focused effort in one form of media might be the most appealing to you – because it is the simplest for you to put into practice – but it won’t bring best results.
Many of our clients secure great results by…Continue
Added by Lisa Chaffey on January 26, 2015 at 10:32 — No Comments
The answer to that question will be the difference between wasting your time and energy on the business networking site or making the most of your presence there.
Finding out what will make that difference is a crucial piece of knowledge.
Added by Lisa Chaffey on December 9, 2014 at 17:42 — No Comments
If you need a figure for a column in a spreadsheet then we’ll struggle to give you one – but we can give you a solid reason for your continued investment.
And we might even persuade you to remove that empty column from your database.
Your social media activity…Continue
Added by Lisa Chaffey on November 29, 2014 at 13:00 — No Comments