Networking in Berkshire - Business Event Details

Tom Powter
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  • Wokingham
  • United Kingdom
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Tom Powter posted blog posts
Feb 13
Tom Powter posted a blog post

Marketing To Win In 2019

2019 has landed and as always, I'm certainly looking to continue developing both myself, our team and the company in general.  As I look back at last year, I'm proud of what we achieved and we certainly developed our business substantially.  I'm excited about this year and with that in mind, here are some tips that I feel every business should embrace to really win in…See More
Jan 21
Tom Powter posted a blog post

A Different Take - Why Iceland’s 2018 Christmas Advert was Banned from TV and What it Means for their Marketing

Christmas is the season for marketing. Brands all across the world ramp up their marketing efforts during the festive period, attempting to make themselves synonymous with the warm, fuzzy feelings of the holiday. Nowhere is this more apparent than in the TV adverts released by big brand names like Sainsbury’s and ASDA, which, as mentioned in another …See More
Jan 17
Tom Powter posted a blog post

Ellie Achieves Distinction in Digital Marketing Diploma

After 2 and a half years of hard work studying alongside working at Digity, Ellie McDaniel has finished the last unit of her CAM Diploma and has been awarded a Distinction in Digital Marketing! This is a fantastic achievement and testament to all of her hard work, adding to the CIM Professional Certificate in Marketing obtained last year. We are really proud of Ellie's achievements and the excellent results are a true testament to the work she has put in to both her studies and Digity.…See More
Dec 17, 2018
Tom Powter posted a blog post

How Brands Use Emotion To Win at Christmas

Everyone loves Christmas. The annual holiday brings with it a number of guarantees - mince pies and decorations arriving on shop shelves far too early, the Coca-Cola truck that ‘signals’ the start of the festive season (an impressive feat of marketing itself) and more recently, the Christmas TV adverts of the big chain retailers. It’s become something of a tradition to…See More
Dec 13, 2018
Tom Powter posted a blog post

Website for Prestigious Architecture and Engineering Software

The Digity Team have recently been working on an exciting new site for Cubic Interactive, who develop, configure and supply a renowned project management software, Rapport3, specifically for the architecture, engineering and construction industry.As a Digity client, Cubic Interactive work with our team regularly, discussing marketing strategy, blog and press release…See More
Nov 26, 2018
Tom Powter posted a blog post

Five Tips on How Best to Maximise your Black Friday Promotions

There’s only five weeks to go until the biggest retail period of the entire year - Black Friday. With so many shoppers preparing to descend upon the retail space, both in person and digitally, it’s crucial for businesses to make sure that their Black Friday marketing can stand out among the sea of competition. Maximising your promotions during this period can give your…See More
Nov 22, 2018
Tom Powter posted a blog post

How to Utilise Paid Social Media Adverts Effectively to Reach the Best Audience

Making your social media count can be difficult these days. At the start of the year, Facebook announced they were changing their news feed system to favour personal posts over posts created…See More
Nov 19, 2018
Tom Powter posted a blog post

Your Website’s Bounce Rate Might be Affecting Your Google Ranking - Here’s How you Can Fix It

Google rankings can be fickle things - the search engine giant requires a fair bit from your website to keep you on, or as close to, the front page as possible. One thing that may be affecting your website’s Google ranking is your bounce rate. Specifically, your bounce rate is how fast people leave your website. Google places a high priority on solving visitor queries - if…See More
Nov 15, 2018
Tom Powter posted a blog post

Video: The Emerging Key Component of Successful Marketing Strategies

Video is continuing to grow in importance as a vital component of every strong digital marketing strategy. In the age of easy to digest content and shorter than ever attention spans, videos are crucial when trying to catch the eye - no longer do people want to be met with a wall of text when entering a website or clicking on an…See More
Oct 27, 2018
Tom Powter posted a blog post

Digity Reveals Brand New Website for Pillpax

Digity is proud to launch the brand new website for Pillpax, which helps turn medicine taking from a chore to a convenience.When designing Pillpax’s new website, it was clear it needed to be evocative of the health…See More
Oct 25, 2018
Tom Powter posted a blog post

A New E-commerce Section for studioAV's Website

studioAV have recently announced their new online shop, allowing them to now sell their array of high-end hifi products, including amplifiers, turntables, cables and other accessories, through their website. In the past studioAV have advertised their products online, encouraging possible customers to get in touch to find out more, or to visit their showroom to see and hear the products in…See More
Oct 22, 2018
Tom Powter posted a blog post

Digity Team Cycle 54 Miles for Charity!

On Sunday, five of the team from Digity left their computers behind and hopped on their bikes to ride 54 miles from London to Brighton, raising money for the Ollie Young Foundation. Founded in memory of Ollie Young, a little 5 year old boy who lost his life to an incurable brain tumour, this fantastic charity aims to find a cure or prevention for brain tumours using targeted research at…See More
Oct 18, 2018
Tom Powter posted a blog post

How Using Social Media Competitions in Marketing Can Make You a Winner

Getting users to engage with your content is one of the toughest things to break through when it comes to marketing. You need to offer them a hook juicy enough that they take hold - doing so could lead to converting them from a visitor to a recurring customer. But you’re struggling - your social media posts aren’t garnering the engagement you want and you feel like you’re churning out the…See More
Oct 16, 2018
Tom Powter posted a blog post

Digity Draws Up New Website for AFPS Wills and Estate Planning Specialists

Digity is proud to have launched the brand new website for AFPS, a family-owned wills and estate planning company that epitomises the level of personal service that family run companies are known for.AFPS wanted a sleek new website to give them a modern look. While the website needed to look professional, there was a…See More
Sep 26, 2018
Tom Powter posted a blog post

7 Reasons Your Website Has a High Bounce Rate

Three Minute ReadHave you ever visited a website and then quickly realised it hasn’t got what you want, so you leave again without visiting another page? That’s a bounce, and having that happen too often to your website can affect its Google ranking. We’ve compiled a helpful list of reasons why people might be ‘bouncing’ from your website and damaging its Google ranking. Make sure to…See More
Sep 24, 2018

Profile Information

Business Name
Digity
Type of Business
Marketing
Job Title/Role
Digital Marketing Assistant
Business Website Address
http://www.digity.co.uk/

Tom Powter's Blog

5 Quick & Simple Digital Marketing Ideas for Valentine's Day

Posted on February 13, 2019 at 15:45 0 Comments

With Valentine’s Day just around the corner, you need to start thinking about how your business will utilise this holiday in your digital marketing strategy (without just making everything heart-shaped).

There have already been some exceptional campaigns launched for 2019’s Valentine’s Day.  With these in mind, here are some quick and simple…

Continue

Digity Revitalises Anthony Mullan furniture’s Website with Sleek New Look

Posted on February 13, 2019 at 15:27 0 Comments

We are proud to have recently completed a full website re-design for Anthony Mullan furniture which went live in-time for their big January sale.

The slick, revitalised design of the website helps to better showcase the company’s stunning range of kitchens, whether you’re after a contemporary look or a more traditional feel. The new design also…

Continue

Marketing To Win In 2019

Posted on January 21, 2019 at 14:00 0 Comments

2019 has landed and as always, I'm certainly looking to continue developing both myself, our team and the company in general.  As I look back at last year, I'm proud of what we achieved and we certainly developed our business substantially.  I'm excited about this year and with that in mind, here are some tips that I feel every business…

Continue

A Different Take - Why Iceland’s 2018 Christmas Advert was Banned from TV and What it Means for their Marketing

Posted on January 17, 2019 at 14:18 0 Comments

Christmas is the season for marketing. Brands all across the world ramp up their marketing efforts during the festive period, attempting to make themselves synonymous with the warm, fuzzy feelings of the holiday. Nowhere is this more apparent than in the TV adverts released by big brand names like Sainsbury’s and ASDA, which, as mentioned in another …

Continue

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