Yet ask any prospective purchaser if they would choose to buy from someone who they think is deliberately manipulating them and I’m sure the answer would be “no”. As buyers become increasingly aware of the trickery that passes as sales and marketing, there’s a danger of being ‘found out’. I steer clear of ‘get rich quick’ methods like bombarding people with emails filled with…Continue
A key to success is to surround yourself with people who are excellent – positive, supportive, intelligent, motivated, diligent – helping you achieve success. With these type of people it’s still a challenge to run a successful business, but without them, it’s really tough.
So why is it…Continue
It was Stephen Covey who said “Seek first to understand, then to be understood” in his excellent book “The Seven Habits of Highly Effective People”. The reason its such valuable advice is that it’s counter-intuitive and so most people don’t naturally do it.
The trap we usually fall into…Continue
You probably want more customers so that you can grow your business? There are quite a few ways to achieve it, but the most effective ways typically involve getting out of your office to network with people. By all means take a look under the desk, behind the filing cabinet, in the…Continue