Whether you have an in-house team or whether you outsource your marketing, the biggest single factor in that team’s success is listening.
Midway through this year’s The Apprentice there was a simple scene that demonstrated this. The two groups of would-be business leaders were given a simple task -- organise a children’s party.
For step one of the process one team nailed it. They said hello to the birthday boy and his parents and sat back and listened to what the young man and his mum and dad had to say. Karren Brady, in the background, was purring with delight as she witnessed the perfect illustration of what should happen in situations such as this.
The other team, however, sat back and cringed as their leader bombarded their young client with options, firing questions non-stop, barely pausing to draw breath, let alone listening to anything the poor girl had to say about how her party should go. Claude Littner was horrified.
If your marketing team belongs in the second camp it’s no wonder your marketing stalled this year.
Before offering any advice any marketing team should make listening their priority.
Yes, questions should be asked, but they should be good, open questions and once they’ve been posed, there should be ample time for you to expand on your vision, provide precise expectations and say exactly what success looks like.
If you’re carrying out a marketing healthcheck we’d be delighted to examine your existing strategies and listen to what you have to say before putting forward any proposals.
One businessman who came to us for marketing guidance is Graham Carson of Inca Accounting in Oxfordshire.
Graham is delighted to have found us and continues to involve us very closely in every aspect of Inca’s marketing. He says:
"Successful marketing has more to do with consistent activity than creative genius and Lisa and her team help ensure Inca succeeds in its marketing -- and that in turn means that our clients benefit."
That’s not to say we don’t have creative flair, but we do acknowledge the importance of solid graft on behalf of our clients, and a thorough understanding of what they want to achieve.
So why not give our big ears a chance to flap?
Contact us today for a full marketing healthcheck and leap forward into 2016 with renewed vigour and a sharper focus.
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