Networking in Berkshire - Business Event Details

How can we improve our marketing? If you’re asking that question as part of your business review for 2015 we have a two-word answer that’s guaranteed to make it better -- big ears!


Whether you have an in-house team or whether you outsource your marketing, the biggest single factor in that team’s success is listening.

Midway through this year’s The Apprentice there was a simple scene that demonstrated this.  The two groups of would-be business leaders were given a simple task -- organise a children’s party.

For step one of the process one team nailed it. They said hello to the birthday boy and his parents and sat back and listened to what the young man and his mum and dad had to say. Karren Brady, in the background, was purring with delight as she witnessed the perfect illustration of what should happen in situations such as this.

The other team, however, sat back and cringed as their leader bombarded their young client with options, firing questions non-stop, barely pausing to draw breath, let alone listening to anything the poor girl had to say about how her party should go. Claude Littner was horrified.

If your marketing team belongs in the second camp it’s no wonder your marketing stalled this year.

Before offering any advice any marketing team should make listening their priority.

Yes, questions should be asked, but they should be good, open questions and once they’ve been posed, there should be ample time for you to expand on your vision, provide precise expectations and say exactly what success looks like.

If you’re carrying out a marketing healthcheck we’d be delighted to examine your existing strategies and listen to what you have to say before putting forward any proposals.

One businessman who came to us for marketing guidance is Graham Carson of Inca Accounting in Oxfordshire.

Graham is delighted to have found us and continues to involve us very closely in every aspect of Inca’s marketing. He says: 

"Successful marketing has more to do with consistent activity than creative genius and Lisa and her team help ensure Inca succeeds in its marketing -- and that in turn means that our clients benefit."

That’s not to say we don’t have creative flair, but we do acknowledge the importance of solid graft on behalf of our clients, and a thorough understanding of what they want to achieve.

So why not give our big ears a chance to flap?

Contact us today for a full marketing healthcheck and leap forward into 2016 with renewed vigour and a sharper focus.

Click this link and take a few moments to give us the opportunity to respond.

www.picklemarketing.co.uk/healthcheck/

Views: 26

Add a Comment

You need to be a member of Networking in Berkshire - Business Event Details to add comments!

Join Networking in Berkshire - Business Event Details

Featured Companies

Action Coach Business Coaching, (View events)

Take your business to the next level!


Claritas Accountancy

Helping you to grow your business to its full potential. 


Fantastic Services

Full selection of property maintenance services for your office / household; cleaning, gardening, handyman and pest control services in Slough and Reading.


Web Design & Online
Marketing

Let our team boost your sales by enhancing your online presence! Request a free consultation.


Peninsula - HR & Health & Safety Services

Support to help advise, protect and grow organisations.


Get 'Featured' here

Business Directory

Find local companies, member profiles & get listed:

Directory

Latest Member Activity

Tom Powter posted a blog post
Friday
Tom Powter posted a blog post
Wednesday
Profile IconGemma Rance and Amy McCollam joined Networking in Berkshire - Business Event Details
Apr 8
Richard Knight posted an event

OMNI Local Networking at Plough and Harrow Warfield

April 17, 2019 from 7:30am to 9:30am
Apr 8

Follow us

© 2019   Created by Chris Lunn.   Powered by

Member e-Badges  |  Report an Issue  |  Terms of Service