A question I and all photographers hate to hear, but, after some of our customers have found out, doing it your self can cost you good future business and the reputation of your company!
As cameras grow in digital sophistication it is becoming easier for everyone to get pleasing results for apparently little cost. However, using an amateur to take an important picture can be a false economy. The impact a professionally taken image has on a client's market is far stronger than that of a quickly grabbed snap from a digital camera. Professional photography will sell your product or your company, amateur photography will not.
Photographers are not just technicians. A professional understands how to capture images that are right for a client's business and convey the message required. Their experience enables them to obtain successful results in any situation. It is as important for the photographer as it is you that the images are right for your business and convey the message you require. As a proportion of your media/print budget, the cost of getting the original imagery as good as it can be is tiny.
When commissioning a photographer the images they produce will be bespoke from a brief and exclusive to you. Images bought from a photographic library will only be exclusive for the specific area you have bought a licence for. Unless you negotiate an exclusive deal with the library other companies will be able to licence the same image and use it for their own products or company. Negotiating exclusivity with a library is often more expensive than commissioning a photographer.
FOR WORK-RELATED EVENTS
You strive to be professional and knowledgeable in the workplace. Shouldn't your workplace use a photographer who is just as knowledgeable and professional about his own line of work?
Professional results for your professional workplace
Whether you're capturing employee portraits, documenting a special work event, shooting your company's product for an ad, or taking photos of a new building, a professional photographer will deliver the best results possible. Professional photographers specialize in areas such as portrait photography or architectural photography, so you'll know that your employees, your products, or your workplace will reflect the image that your business wants to present.
The right person for the job
You wouldn't hire an engineer to head up your marketing efforts. So why expect your employees to capture the kinds of photos that a professional is trained to capture? If your business's image is important, it's important enough to require a professional photographer.