No matter where we go and what we do, we are surrounded by information and content for a variety of purposes. Whether on the train reading adverts, to watching the TV to browsing online, there is no escape from the vast expanses of content and various sources of information relating to all nature of topics.
Why though is it so important to have such a wide array of content, particularly written content online in an age where video and social media seem to be at the heart of everything we do and see in the online world?
New online business and startup magazine TechRound (http://techround.co.uk/) explains some of the key reasons for using high quality and informative content online.
The experience of users online can be made positive of negative within a few seconds. As soon as a user of a website ‘lands’ upon a page, the first thing they will likely be looking for is information, guidance, directions and therefore content. For example, if an online user visits a news site, before choosing the stories to read, they will look for guidance and information that leads to a story of interest, rather than something they are not interested in.
If there is little to no content to instruct and engage the user, they will simply leave the site and move to one that provides the initial information they seek.
A Tried and Tested Method
There are many innovative ways to get content out there; from videos, to images, GIFs, animations and more. However, the most tried and trusted method of content is good old fashioned written content. The benefit of this kind of basic content is that ‘what you see is what you get’ and what you see is crystal clear. In the modern age, we are becoming increasingly good at ‘skimming’ written content for clues prior to actually reading it.
Search Engine Optimisation (SEO)
For SEO, content is a crucial element. Pages and websites that are devoid of content simply do not get found as well as those that fill their websites with unique, informative and interesting content to capture and maintain visitors and users.
As well as the actual content itself, there are a variety of positive factors and supplementations that can be added to the content to make it and its host website that bit better. These include:
With all of these factored in to content, search engines view the website and its pages as ‘resourceful’ and ‘worthy’ of the higher positions which in turn lead to being found online, potentially generating huge business opportunities and revenue.
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