The majority of web traffic is driven by the major commercial search engines – Yahoo!, Bing, MSN, and Google. If
your site cannot be found by search engines or your content cannot be
put into their databases, you miss out on the incredible opportunities
available to websites provided via search – people who want what you
have visiting your site.
Whether your site provides content, services, products or information, search engines are a primary method of navigation for
almost all Internet users. Search queries, the words that user’s type
into the search box which contain terms and phrases best suited to your
site carry extraordinary value. Targeted visitors to a website can
provide publicity, revenue and exposure like no other.
Investment in SEO, whether through time or finances, can have an exceptional rate of return.
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