I’m going to tell you a little known secret about why people hire coaches (and it’s not something you’ll learn anywhere else). This secret will revolutionise the way you think (in a very good way)!
Before I share this with you, I need to address something. A lot of people have been writing in to get my opinion on some things: –> “How young is too young to get a coach?” or… –> “Am I too old to get a coaching?” Now… Even if you’re not one of these people, my answer to this question about age will still apply to you because there’s a bigger, deeper, more universal principle that I’m going to explain. And… If you ARE one of the people wondering if you’re too young or too old to need a coach, what you’re really wondering is “what kind of coach do I need?” If you have doubts, fears, or limiting beliefs about making a decision to work with a coach, this may be some of your inner working. You may need to address this stuff within yourself. And perhaps I can help you. But, for now I want to take a different approach and share with you… Why does anyone hire a coach anyway? The answer to this question will shed light on the mystery that is coaching and will clear up the whole age issue once and for all. And, when you understand what I’m about to share, it will (hopefully) forever change the way you think and go about getting a coach. There are actually 3 answers to this question, each one deeper and more true than the last!
Here’s the first one… 1) People hire a coach because they want something. Here are some sample reasons people hire a coach: A sales professional wants to increase her sales numbers! A single man wants to find his soul mate! An executive wants to grow the company and get more public kudos! A middle manager wants to find his dream career! A small business owner wants to take more vacations! An ageing man wants to get back in shape! But… Even though people want something, it’s not enough to make them hire a coach. Lots of people want something, but never hire a coach. So why do people hire a coach? 2) People can’t stay where they are any longer. Not only do they want something, they can no longer settle for the status quo. If we look more closely at the examples from above, we’ll find that these people have something deeper going on: A sales professional can’t cover her bills each month, is dipping into her savings, and needs to make more money fast or she’ll end up losing everything! A single man has been lonely for 5 years and knows he’s afraid to ask out women he finds attractive! An executive can’t get his team to take the initiative and his board of directors are breathing down his neck! A middle manager is bored with his job and can’t take another year doing this meaningless job! A small business owner works 80 hours a week and feels like a slave to her business! An ageing man is feeling old and starts to realise that some of his friends haven’t lasted this long and if he doesn’t clean up his act he may not have much longer either! And… This may make them start looking for a solution to their problems, and perhaps to start looking for a coach. But, this may not be enough for them to hire a coach! 3) People will hire a coach based on how well the coach can create certainty that you can help them. They need to feel sure that coaching will work, and that it will work for them.
1) Teaching solutions for some of their challenges will create certainty that a coach can help you. A coach can write an article for business owners on how to be more focused, delegate more, etc. Can instil confidence in a single man to meet women. When a coach teaches something valuable you will want a coach, you will see a coach as an expert, a person who really knows their stuff! This will help you to begin to consider a coach as the home-run solution you’re looking for. You will start to think, “If he knows this much about X, then if he worked with me personally, I wonder what would happen.” 2) People will hire a coach based on how well they demonstrate that they understand you (and your situation) above almost all else. If they can explain the ins and outs of the situation you are in, a few things happen. You will believe that you are not alone. You aren’t the only ones going through this (most people think they are the first one to have the problem that they have). You will obviously see a coach as an expert at handling this kind of thing because they know it and understand it so well. You will feel a connection to the coach. People feel a sense of rapport or connection with people they have something in common with. When a coach shows that they understand you, you feel that sense of commonality. This will be a BIG factor in making you want to hire a coach. They can demonstrate how well they understand you by discussing what your situation must feel like, how it shows up in your daily life, and perhaps how your problems came to be. 3) When you’re seeking a coach, it’s a great idea to look for a coach who offers a satisfaction guarantee on their coaching. I don’t guarantee this because 90% of clients’ results depend on the clients themselves (how much effort they put in, how much they follow through, etc.). I simply tell clients that after the first month, if they don’t see that the work we’re doing is going to make the difference they are looking for, or if they are not happy for any reason, we can stop working together and they can have a full refund. I called it my “unconditional happiness guarantee.” It makes people feel safer about giving coaching a try AND it shows how confident I am in the work I do.
To get you started I would welcome the opportunity to speak with you about any aspect of life: health, spiritual, creativity, life balance, relationship, business, career, leadership,.. the list is endless..
Free no obligation call for 30 minutes to find out if a coach can help you get to the next level and change your life forever..
Email me direct at Neill@NeillWalker.com with the subject line: Coaching In Confidence and I will get back to you to set up a convenient time to chat. If you are not to far way I would be happy to meet for a coffee too. #
Here’s to your success.
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