Networking in Berkshire - Business Event Details

Why a move to the Cloud will help you get the best from your CRM

Many small businesses are now switched on to the benefits of looking after their customers using a CRM tool – but sadly many are also disappointed. Why?  What is it about the system that has not delivered what they had anticipated? Often it’s because the business did not have a clear idea of how that tool was going to be used over time as  things get more complex. We don’t always anticipate what the future holds!  But by then we’re tied into an application that doesn’t fit.

However, businesses are now waking up to the fact that a well-deployed CRM system actually links into the complete business process – giving a better total picture. That means first class customer service which allows all kinds of flexibility like changes to product development based on customer feedback.  When businesses tailor their processes to the application they get the most out of their CRM system.

The advent of cloud technology means small businesses are free to make new investments in CRM systems which might not have been possible before due to cost – no need to be once bitten twice shy!

And if you still need convincing - here are some benefits from investing in cloud CRM over on-premise systems:

  1. Pay monthly subscription fee vs one off fixed licence fee – licence can be turned off if its not delivering
  2. No new hardware required to deploy the solution
  3. All back-up, security etc is undertaken by the supplier
  4. Quite often there is no need for an IT manager to manage the solution
  5. Upgrades are more seamless

These benefits mean businesses can concentrate on what they do best – growing.

What’s more - cloud CRM is typically quicker and more agile to implement.

The add-ons are fantastic too, like mobile applications that enable access to the system 24/7. Imagine your sales people on the road having up-to-date information on a client before attending a meeting? That means more time to focus on the client relationship.

Rebecca Wetteman, Vice President of Nucleus Research says “Mobile access to CRM has increased productivity by 14.6 per cent on average, making mobile access a must have for new deployments”.

Based on a survey of 223 CRM decisions-makers Nucleus Research found the return on investment (ROI) of Cloud CRM was 1.7 times the ROI of traditional on-premise deployments.

So businesses can make changes over time as their processes change – that is the real benefit of cloud based CRM.

Views: 107

Add a Comment

You need to be a member of Networking in Berkshire - Business Event Details to add comments!

Join Networking in Berkshire - Business Event Details

Featured Companies

Action Coach Business Coaching - Reading

Take your business to the next level!  Find out more on the website, click above.

Claritas Accountancy

Helping you to grow your business to its full potential. 

Fantastic Services

Full selection of property maintenance services for your office / household; cleaning, gardening, handyman and pest control services in Slough and Reading.

Web Design & Online

Let our team boost your sales by enhancing your online presence! Request a free consultation.

Peninsula - HR & Health & Safety Services

Support to help advise, protect and grow organisations.

Get 'Featured' here

Business Directory

Find local companies, member profiles & get listed:


Latest Member Activity

An event by Claudia Gurr was featured

Network Royals Business Club - November Networking Lunch at the Madesjki Stadium at Madejski Stadium

November 20, 2019 from 12pm to 2:30pm
8 hours ago
Claudia Gurr posted events
8 hours ago
simon cowham is now a member of Networking in Berkshire - Business Event Details
8 hours ago
Paul Stead posted photos

Follow us

© 2019   Created by Chris Lunn.   Powered by

Member e-Badges  |  Report an Issue  |  Terms of Service