Networking in Berkshire - Business Event Details

What nobody told you about the new Facebook emoticons

Facebook’s new emojis represent much more to your business than a playful extension of how the reader reacts to your post.

People got very excited on Wednesday when plain old ‘thumbs up’ disappeared to be replaced by a set of six emoticons expressing a range of emotions – although not, disappointingly, a dislike button.

Your newsfeed promptly became awash with people asking you what you thought of them and we imagine that you quickly searched for interesting posts to which you could respond.

As one, the Facebook community seemed dead set on making the most of its new-found freedom to express precisely the emotion invoked by each new post.

But what are they for? Really.

Easy to use

Worked out how to use them? Yes, of course you have. You just hold down the like button if using your phone, or hover over with your mouse if you’re on a desktop.

Commit yourself

There’s no option to hedge your bets. You can use only one at a time. Your mate’s meal looks amazing and of course you love it, but how’s it going to affect his six-pack? Better add a disapproving scowl. Oh, hang on, it’s one or t’other.

Calm down, dear

You’ve realised a slip of the finger had you Loving the death of a good friend’s hamster. Panic not, you can change it with a simple tap and you can replace it with a teary face.

Things could get messy

If every reaction across the six emoticons were displayed posts would get a little – erm, busy, shall we say? So Facebook is limiting it to a display of the top three, with a count next to them.

But you want to be nosy

You can, however, see a detailed breakdown of who’s thought what of each post. So get set for even more paranoia among your more sensitive friends when they discover what you think of their give-nothing-away-but-fishing-for-sympathy post.

The real reason?

Yep, you didn’t think Mark Zuckerberg is doing this just so you can be more playful. The advertisers who plough millions into reaching their markets want to be sure they’re finding the right audience, so over time it could be that if you Love rather than merely Like a post about bacon sandwiches you’re far more likely to see a promoted post from Danepak as opposed to an ad for the latest veggie recipe book. Of course, it might have happened before under the old Like system, but as the algorithms become ever more sophisticated and as data builds up, so will the accuracy of ad targeting.

That last point is great news for your business. If you want to know more about why that is, call us on 0808 108 1436 or contact us here on the Pickle Marketing

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