Want to create a great video for your website? Here's our tips on how to go about it, using a video from the Saucy Horse YouTube channel, SaucyHorseTV as guidance.
Feel of the Video
What do you want your video to say? This one was "you want to come here, it's great" - because it is! The video has to show why the resort appeals to families, singles, couples, people on a sports break, people on a get-away-from-it all break; anyone who would like a great holiday in a fantastic location.
Music for your video
The music in this video sets the tone - you're in Spain from the first notes. There are lots of options for obtaining music for your video - Royalty Free Music, where you just pay for the license, or you can commission a piece. Think about what you want your video to say and use the music accordingly.
What to film for your video
Make sure you have a programme outline before you begin to ensure you get everything! Even material that you think may be uninteresting can be spiced up when put in context with framing, edits and music. Don't be afraid to keep filming. Judicious editing adds mood, tone and texture to your video, meaning people are more likely to keep watching.
Editing your video
The tone of this video meant that we could use different clips at different lengths. There was a lot to show and fast cuts allowed us to do that - the music was chosen to match that style. Be careful of using too many video effects in your editing - a quick jump or a slow fade to the next scene is easier on the eye than a swirl or a swoop from the side.
Script for your video
"What script?" you may cry, "there's no voiceover!" This is a very tightly scripted video - we knew what shots we wanted to be included and what we wanted these shots to say - relaxing, exciting, fun, sporty, family-friendly. Make sure that you have a clear idea of what you'd like to say.
Review Your Video
When you have finished and the video is ready to go, watch it two or three times with a critical eye - are you pleased with the flow? Is the message there? Is there anything that you would take out? Anything that should be included?
Video Production Professionals
Hopefully you have found this short entry helpful in showing you the basics involved in creating a mood in your video. If you use a professional production company they will hand-hold you through the process and ensure the necessary preparation and attention to detail throughout the process, meaning that you will be pleased with the results - and that the video does the job you need it to do.