By now you’ve probably heard that Facebook is a good place to upload a company video. However, what shows up in a user’s news feed is dependent on a number of news feed optimization factors referred to as EdgeRank. The good news is that video is one area that ranks higher and is more likely to bring a post onto someone’s news feed. Users love videos, so it’s extremely beneficial for businesses to continue to add to their library.After you have created video for your website, you can increase the number of people who see your video by posting it onto your Facebook page. It's instant feedback. When your customers like and pass around the video you've gained valuable knowledge on the information that your customers react to. Lesser reaction instantly lets you know when you have gone down the wrong path. Posting regular videos encourages repeat visits to your page.
Video consumption on Facebook is growing. The blog All Facebook recently reported, “Nearly 47 million people in the U.S. watched videos on Facebook in February 2011. That puts the site in fourth place on the comScore Video Metrix ranking, two spots higher than it ranked in January.”
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