There’s no getting away from it, social media is at the forefront of digital marketing and it's here to stay. In fact, it's been reported that up to 80% of us check our smartphones before even venturing into the bathroom to brush our teeth in the morning (yep, we’re guilty of that one!).
It would, therefore, be fair to say this is the prime real estate of a marketing platform to grow your business.
The challenge, is of course to capture the reaction from your average ‘speed scroller’, to provoke that vital tap of a thumb which will bring their spinning timeline to an abrupt halt just where you want them to be. Hovering over your content and its associated, all important ‘like’, ‘share’ and URL options.
It is true, you might just capture their eye with a single keyword but if we’re being realistic it would have to be a handful of key words at best and even then, would it be enough to stop them refreshing their feed like a whirling fruit machine in a Las Vegas Casino? Maybe not. What is far more likely to grab their attention are visuals. Specifically, unique and personalised visuals that represent your brand, your values and back up the valuable post content.
We are pleased to announce that we have partnered with our friends over at CBZ Photo who have developed Social Media Image Plans as a solution to help businesses just like yours, create a flow of regular images for their business that are personalised, professional and brand specific; feeding those tirelessly hungry content monsters of Facebook, Instagram, Twitter and the likes.
CBZ Photo is a new and enthusiastic company committed to quality and excellence in everything they do. They have skills across all relevant disciplines and just love shooting anything, anywhere, anytime. No challenge is too big….
If you feel adding great images to your social media could add real value to your online marketing strategy, then please take a moment to check out their website here where you can find more information (do tell them we sent you!).
Or if you’d like a personal introduction, just let us know and we’d be happy to do so! Give us a call in the office today on 01491 877533 or email firstname.lastname@example.org
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