Networking in Berkshire - Business Event Details

The Decline of Organic Social Media Reach and how to Adapt your Content

We reported back at the start of last year that Facebook was planning on changing the way its news feed worked. The plan was that as a user, you would see less posts from businesses and promotion and more posts from your friends and family - posts that would be immediately more interesting to the user and designed to bring people together. However it seems that this change has become a symptom of an even larger, sweeping change in the digital marketing industry - organic reach on social media posts is in decline.

Organic reach simply means the amount of people that see your post without you paying to boost the post - so the people that see it ‘naturally’, when it’s shared between friends and family and its reach grows. However, as less and less people are seeing these posts, it’s natural to see a decline - but don’t panic. The digital marketing industry is changing, as it often does, and businesses can adapt to the change to ensure their posts don’t get left behind.

Crafting Tailored Content

What really matters here is content and the quality of it - not necessarily the quantity. People want content that engages them and engagement is key. It’s important to share content relevant to your audience - give them something they will want to interact with. This also acts as a learning process for your business to get to know your audience better. If you use the insights you gain - for instance, what your audience engages best with and on what platform - you can begin to craft content that your audience will love and keep them coming back for more.


It’s also important to remain open to helping other businesses - marketing isn’t necessarily a solo venture, and many other businesses within your industry will also be trying to find their footing. After all, ‘social media is about being social’. Sharing relevant content that isn’t your own helps you establish links within the industry and also helps you be noticed by a wider audience. Providing real value in the posts that you share helps to turn you into an industry expert and leader within your community.

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