The concept of a content management system (CMS) for websites and online platforms is nothing new. Simply put, these pieces of simple technology allow website owners, marketers and other relevant parties to be able to manage almost all aspects of a website or online platform. There are countless CMS platforms around for those selling everything from common items like mobile phone covers to medical barrier cream and all else in between.
Popular CMS’ include the likes of Drupal, Square-Space, Joomla, Shopify and many others. However, the CMS that appears to be the most popular (and for good reason) is the once ‘blog-specific’ WordPress platform. Whilst all modern-day CMS’ allow a large degree of control with regards to everything from product listings, to keywords to be targeted, media and so much else.
What can WordPress do?
Some CMS’ are tailored to specific types of industries and specific types of businesses. For example, Shopify is great for online e-commerce websites that have a huge number of products to list and who need a particular degree of efficiency with their business model online.
WordPress however does a few things. Firstly, it is able to adapt to any type of business; from services to products, brochure sites and much more. This is achieved through the high degree of flexibility afforded to users through plugins, extensions and custom modules that can be used. Secondly, unlike other CMS platforms, a WordPress website can be quite easily built without a designer and/ or developer. This saves hundreds, even thousands of pounds in build and design-related costs.
Thirdly, WordPress is built for search engine optimisation (SEO). SEO is the targeting of results on search engines such as Google, Bing and Yahoo. SEO executives and experts will carry out keyword research to identify which industry terms drive the most traffic online and they will devise a strategy to target these. When it comes to WordPress, it has many of the default SEO best-practices in place from inception. This includes a variety of very useful and easy to use plugins including:
Yoast SEO – Yoast is arguably the best and most important SEO plugin of all WordPress extensions and additions. Yoast allows users to set taxonomies (overall structures) for meta data (what Google sees) and various other factors. It also automatically generates the all-important xml sitemap that all websites need to have to stand a chance of ranking well online. It can also be configured to be fully integrated with Google tools such as Analytics and Search Console with ease.
Redirection Plugin – Redirection allows users to setup 301 and 302 redirects seamlessly for the website in question. Redirects are instructions to the Htaccess file (the file that controls the navigation and various other crucial elements of the site) of where pages should lead to. For example, if there is a page that gets removed, the URL will remain existent. However, with no page at the end of the link, there will be a crawl error [an error in reading the page] created by search engines. By redirecting the old and now unused URL to a working URL via a redirect, the issue is resolved and users never experience ‘deal pages.’
Other Plugins – There are a multitude of plugins that perform other vital roles for websites. This includes those that promote and improve site speed and user experience, mobile-specific plugins to optimise mobile website performance and others that can be used to customise the site further. All plugins have their uses, but using too many at once is likely to slow down the site generally as each plugin installs various files for operation.
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