Networking in Berkshire - Business Event Details

Taking Advantage of Using Social Media to Grow Your Business

There are a lot of benefits that you can get just by using social media to grow your business. With the different opportunities that it presents, it is undeniable that a lot of entrepreneurs will be joining the bandwagon.

Hence, they create their social media accounts with hopes of getting the results that they want. If you are to be successful, you need to be able to use social media wisely to not only showcase your products and services but also to influence your target audience and other entrepreneurs.

Using Social Media To Grow Your Business With The Law Of Influence

In the book written by Professor Robert Cialdini, Influence – the Psychology of Persuasion, there are six tools of influence. One of the tools of influence is reciprocation.  

Reciprocation is one of the best ways to market your business effectively. However, before you can even do this, you need to help yourself first. As the saying goes, you cannot fully help someone if you cannot even help yourself.

In business, if you haven’t fully understood the process that you need to do in order to succeed, you will not be able to help others make good decisions in their business. Other people need to see that you have authority over your business and that you are knowledgeable about how you grow your business.

Once your target audience and other people start trusting you, it will be easy to market your business to them. This is when referral comes in. If you want them to reciprocate to you, you need to be able to give them something that is useful. Hence, if you want them to refer you, you can refer them as well.

How do you do it--using social media to grow your business?

Aside from the obvious referral, you need to be able to produce content that’s ready for sharing via social media.  You can create a video, get excerpts from relevant books, or give them free eBooks that you find online or eBooks that you have written.

It’s best that you be seen as a giver and appear knowledgeable about your craft so that when you try to help others, they can also do the same thing for you. Using social media to grow your business is something that you need to take seriously especially if you are adamant on taking your business to the next level.


Views: 16

Add a Comment

You need to be a member of Networking in Berkshire - Business Event Details to add comments!

Join Networking in Berkshire - Business Event Details

Featured Companies

Action Coach Business Coaching - Reading

Take your business to the next level!  Find out more on the website, click above.

Claritas Accountancy

Helping you to grow your business to its full potential. 

Fantastic Services

Full selection of property maintenance services for your office / household; cleaning, gardening, handyman and pest control services in Slough and Reading.

Web Design & Online

Let our team boost your sales by enhancing your online presence! Request a free consultation.

Peninsula - HR & Health & Safety Services

Support to help advise, protect and grow organisations.

Get 'Featured' here

Business Directory

Find local companies, member profiles & get listed:


Latest Member Activity

Julie Morris updated an event

BNI Bracknell at The Coppid Beech Hotel

January 29, 2020 from 6:45am to 8:30am
Julie Morris updated an event

Business Biscotti Bracknell and Wokingham at The Coppid Beech

February 19, 2020 from 9:30am to 11:30am
Profile IconSarah O'Neill and Sarah Irving joined Networking in Berkshire - Business Event Details
Jan 15
Bob Lewis-Basson updated an event

SWIM (Second Wednesday in Maidenhead) at Norden Farm,

February 12, 2020 from 12:30pm to 2pm
Jan 15

Follow us

© 2020   Created by Chris Lunn.   Powered by

Member e-Badges  |  Report an Issue  |  Terms of Service