Getting referrals is a good thing. It is not only a free way to get leads and sales but it also signifies that you and your company is doing a good job at satisfying each of your client’s needs.
However, if you solely rely on it on increasing leads and sales, then it might be costing you a lot of money. It is better to do marketing to increase sales rather than rely on getting referrals.
If you own a business, then chances are you have also built an online presence such as your website or social media channels such as Facebook, Twitter, LinkedIn, and the like. If this is the case, then is your website helping you get leads and increase sales? If you only focus on each of your client’s help in growing your business, then you will lose money. How? By focusing on getting these recommendations, you completely neglect other streams of income such as your website. Therefore, the effort and the resources you spent on your website is put to waste.
There are still some individuals who fail to recognise the importance of having multiple streams of income, especially for small businesses. It is not just about getting referrals but also getting recognition from various channels.
You have to be smart at where and how you spend your time and money on. Having multiple streams of income means tapping on the different frequencies that can help generate exposure and income for your products and services. This means making use of your social media accounts, email marketing and your website. Your online presence is very important. This is critical if you want to increase your leads and sales.
If you haven’t started or made use of these various streams of income, then you need to seriously consider it. If you are not confident with your skills, then it is time to think of getting some training on how to do email marketing, use social media marketing to your advantage, and format your website to attract more visitors. This would also mean using your resources the right way and prudently. When it comes to marketing to increase sales and generating leads, you have to be smart at where you put your efforts to and where you spend your money to gain the necessary results.
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