When it comes to blistering starts, few social networks have delivered a performance like Pinterest.
The social site, which lets you pin images from around the Web, has quickly developed a massive following.
If you are a B2B marketeer, business owner or marketing consultant holding out and waiting until the network has greater traction, the chart below, from Shareaholic should make your mind up for you.
According to Shareaholic’s network of 200,000 publishers, Pinterest is now producing more referrals than Google’s Referral service, Twitter and StumbleUpon.
Pinterest is one of those sites where you log on for five minutes and end up staying for an hour. A visual delight for those of us more graphically influenced and now the third most popular social media site in the world.
For the month of June, Pinterest accounted for 1.19% of traffic to sites, (tweet this stat) well below what Google organic search or Facebook delivered, but it’s still impressive compared to other channels you might be working.
Clearly, Pinterest is not a short term fad. The site is continuing to grow and to deliver traffic to content creators. If your business isn’t on Pinterest, it might be worth making an investment and gaining a presence.
If you are going to spend time on Pinterest, make sure your content is visually striking enough. This is a best practice for any modern content marketing. Your content should have well designed visuals to keep the eye enga...
Pinterest is all about getting others to “pin” your content to their “boards.” To accomplish that goal, you’ll have to create your own boards that represent your business / product or service or brand.
Having launched my own Pinterest page recently I decided to share some of the boards we created and why.
Visuals are what Pinterest is designed for and for brands, especially B2B brands, info-graphics are a great representation of the kind of high-profile visual content that get's noticed on Pinterest.
If you are creating content, attending events as a speaker or exhibitor or writing blog posts then you should have some imagery that you can share. A board about the inner working of your business is a great way to link back to specific pages on your main site.
There’s a certain humorous flair to Pinterest. You’ll definitely want to bring a sense of humour, and the desire to make your followers smile now and then. Keeping with that lighthearted tone, we created a board of our favourite cogs. Hey, there's a cog in our logo so why not?
Other parts of your business can have their own presence or brand and may even require their own page but certainly they deserve their own board. The Business Wealth Club is a business training and support network of which we run a branch in Reading, Berkshire. So we wanted to create a board that represented that part of our business life.
There's no doubt that in the small business world the business owner is a huge presence and a huge influence on why customers choose to work with a business, so it's worth sharing a little about yourself as an individual. Now I'm a gadget fan so sharing products I love is a great way for me to express my values and desires and this helps prospective clients understand more about me as an individual.
We have more boards on Pinterest so please check out our page and have a look at what inspires us, makes us laugh and keeps us up late creating!
Tell us what kind of content you’re leveraging on Pinterest?
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