How much of your current audience is on mobile?
It’s all very well knowing that mobile usage is increasing, or that 52% traffic worldwide last year was on mobile (Statistica), but what about you, your company, your location? Do you know how people access your site currently?
If you are using Google Analytics it is easy to find out!
How do they use my site? Do mobile visitors behave differently to desktop visitors?
The first thing to check is whether they actually stay on your site, or just leave. If the site is not easy to navigate or doesn’t display well, visitors will generally not stick around.
The same report will allow you to check your bounce rate (% sessions lasting for only one page view), pages per session, session duration, and goal conversion amongst other metrics.
Interested in learning more about how to get the best out of using mobile? Read our full blog: https://www.digity.co.uk/know-your-mobile-audience
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