I have a digital camera, ill do it myself thanks........maybe not?

Why Use a
Professional for a Packshots and Product Photography?

I am going to assume
that, by coming to this website and perusing its pages, you might be
contemplating a future product photoshoot for your business. I am also going to
assume that by putting your products up for sale, particularly on the world
wide web, you take a good deal of pride in the work that you do. Since this
article has been written in 2011, and digital cameras have become almost as
common as mobile phones over the last decade, I am going to make one final
assumption – that you might be contemplating conducting this photoshootin-house.

Well, if you are,
here are a few considerations for you to contemplate.

It should go without
saying that photographs produced by a professional who takes product
photography very seriously will have an edge over photographs produced
in-house. A good studio will be equipped with high-end photographic equipment:
lenses capable of capturing minute details, and lenses capable of maintaining
straight lines; flexible lighting, capable of lighting a subject from multiple
sides and even – often crucially - from above and beneath; significantly, it is
more than likely that a photographic studio will also have more space, not only
to allow for larger subjects but also to increase the flexibility for
composition and for effective lighting. Depending upon the subject to be
photographed, this really matters. Consider the difference, for example,
between metals and fabrics: the former reflects light, the latter absorbs it.
Photographing these materials effectively requires different lighting set-ups.
This, in turn, requires a photographer with sufficient knowledge to appreciate
how to light the materials at hand.

If it matters to your
business to have a significant online or print presence, then it surely matters
to have photographs which capture attention and show off products looking their
very best.

I think I can
anticipate the principal objection to this blog post: cost.

The cost of product
photography with us at SD is extremely competitive, with prices specifically
designed to be affordable to businesses of all sizes, made possible in no small
part by lower overheads in comparison to our competitors in product
photography, who are predominantly based in London. Our studio is based in
Maidenhead, close enough to London, but not in it or its pricey studio costs,
and our client base spans the length and breadth of the United Kingdom. It is
also worth adding that our flexible studio allows us to implement ambitious
ideas, and to pay attention to small details, at the time of the shoot – often
saving money on the potentially expensive process of retouching.

Taking pride in
products is of vital importance to all retail. Effective photography can be
crucial to capturing and maintaining attention to a product: as well as showing
products looking at their most appealing, it sends an important message, too,
which matters to people’s perception of any business: good photography is an
indicator of pride and confidence. Displaying confidence can encourage
confidence. 

Are you still
thinking of doing that shoot in-house…?

www.SelectPhotographic.co.uk for
your photography solutions

www.SD-Displays.co.uk to display your
product at its best!

157 Boyn Valley Road

Maidenhead

SL6 4EG

01628 673 864

ryan@sd-displays.co.uk – Photography Department