Networking in Berkshire - Business Event Details

How to make sure you never get another sponsor to back your event!

‘We would also like to say a big thank you to our sponsors, of whom there are too many to list!’

We cringed when we saw that sentence at the end of a report posted by a business after they had staged a charity fundraiser.

No, no, no, no … and NO again.

What an amazing opportunity missed – and how cheesed off will all those sponsors be?

If a business arranges an event which involves other businesses supporting its efforts – financially or via goods or services donated free – then it should go out of its way to thank them personally and publicly, with as much publicity as can possibly be generated. Read more...

We encourage all our clients to be imaginative in getting businesses together, and collaborating on an event or fund-raiser is a wonderful way of doing so.

The benefits are enormous.

An event:

  • Benefits a charity or group, who will always welcome much-needed funds
  • Fosters links with other businesses
  • Offers opportunities for publicity – most notably for the charity but also for your business and those supporting the event
  • It will be great fun
  • It offers employees an opportunity to shine in an area not normally associated with their work
  • And it can be a great team-building exercise

One of our clients, I.T. specialists 1-fix Ltd, just held a charity event raising funds for Berkshire Youth.

It was a lovely event which was very simple in its concept and execution. But nevertheless it resulted in Berkshire Youth benefiting to the tune of £224.61p. Imagine if a hundred businesses did that for them in a month. What a difference that would make!

All the 1-fix team were involved but owner Craig Atkins gave special responsibility to Administrator Lee Dugdale.

They offered lunch-time bacon butties to anyone who fancied popping in, at a suggested donation of £2. They produced flyers and provided social media updates to ensure people knew about it.

And – here’s the crucial thing – they got other businesses involved in order to minimise costs – and they made sure they thanked them.

Here’s a cutting from the Wokingham Times, in which not only 1-fix and Berkshire Youth get a mention, but also the businesses who backed the event.

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