We cringed when we saw that sentence at the end of a report posted by a business after they had staged a charity fundraiser.
No, no, no, no … and NO again.
What an amazing opportunity missed – and how cheesed off will all those sponsors be?
If a business arranges an event which involves other businesses supporting its efforts – financially or via goods or services donated free – then it should go out of its way to thank them personally and publicly, with as much publicity as can possibly be generated. Read more...
We encourage all our clients to be imaginative in getting businesses together, and collaborating on an event or fund-raiser is a wonderful way of doing so.
The benefits are enormous.
It was a lovely event which was very simple in its concept and execution. But nevertheless it resulted in Berkshire Youth benefiting to the tune of £224.61p. Imagine if a hundred businesses did that for them in a month. What a difference that would make!
All the 1-fix team were involved but owner Craig Atkins gave special responsibility to Administrator Lee Dugdale.
They offered lunch-time bacon butties to anyone who fancied popping in, at a suggested donation of £2. They produced flyers and provided social media updates to ensure people knew about it.
And – here’s the crucial thing – they got other businesses involved in order to minimise costs – and they made sure they thanked them.
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