GDPR. You’re probably bored out of your mind with hearing those four dreaded letters. Now that the preparation before the 25th May deadline is over, you can breathe a sigh of relief, however the work isn’t over! Whatever approach you took to prepare, you need to keep building your mailing list in compliance with GDPR, particularly if your mailing list has decreased in the process.
Here are a couple of ideas to ensure your mailing list is always steadily growing with relevant and interested recipients:
Online Newsletter Sign-Up Form
The people browsing your website are obviously intrigued by your product or service, making them the perfect email recipient. Ensure you have newsletter sign-up forms on your website, either in the footer or dispersed throughout the popular pages.
Events & Networking
Yes, the old-fashioned way! Tell people about your newsletter and why they should become part of the mailing list. If someone has a question about your sector then mention that your newsletter covers a lot of industry news, insights and advice.
Add a Sign-Up Button to Your Email Signature
And don’t just add it to your email signature, but all the company employees’! This is a great way for your current customers, clients or personal contacts to have a chance to sign-up.
Use Social Media
Social media is the ideal way to guide current followers to different platforms of your business. Posting your website address, blog posts and events there is just the beginning. To increase your mailing list, post out the link to sign-up, and highlight all the content your followers are missing out on!
Create Great Content
If you’re writing great content in your emails, not only is it an incentive for people to sign-up but it will ensure people maintain engagement and involvement with your company. From industry insights and news, to company updates, events and advice, make the content as varied and interesting as possible, with a couple of exclusive offers squeezed in.
Target Your Content
Most mass email platforms will offer the service to segment your followers based on the data you hold. This can be into geographical location, age, type of customer and company, as well as bespoke sectors you can create. This means you can target customers with content relevant to them. Give recipients the choice to tick boxes on which content they would like to receive, for instance events, offers or advice. This gives potential customers the power to choose what interests them, meaning they are less likely to unsubscribe through being bombarded with content they want to avoid.
Offer Free downloads/Whitepapers
Everybody loves free stuff! Create a downloads section on your website which offers useful documents on your sector. The customer gives their details so that they can be emailed the documents, however with new GDPR rules this does not mean you can add them to your newsletter mailing list. However, within the section, make sure you highlight your newsletter and give the downloads customer the option (through a tick box) to opt in to your newsletter.
Remember that a double opt-in service is best practice. This means that customers who sign up to your form will receive an email to the address they just submitted with a link to click in order to double confirm that it is their email address. This prevents people inputting other email addresses instead of their own.
We hope this has inspired you to make a couple of changes to your email marketing technique, but if you have any questions or need any help, please don’t hesitate to get in touch with our expert team on 01189 100 012 or drop us a message at firstname.lastname@example.org.
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