You know that a scatter-gun approach to marketing is not effective.
You are also aware that a precise profile of your ideal buyers should always be uppermost in your mind.
But what might not be as clear is the best way to reach them.
A focused effort in one form of media might be the most appealing to you – because it is the simplest for you to put into practice – but it won’t bring best results.
Many of our clients secure great results by operating a dual approach incorporating email marketing and carefully selected Social Media platforms.
Here are the benefits of both streams and an explanation of how they can work together.
Email is effective because it is so direct. The contact you are writing to has made a conscious effort to sign up to receive your news.
They liked you or liked what they heard about you and they want to know more.
They are eager to learn from your expertise and they want to be first to know when you have something special to share – whether that be an item of hot news from their industry or a special service or focused offer that will nudge them ahead of their competitors.
And how did you make contact with them so that they now receive your emails? Via Social Media!
At its most basic level Social Media is taking friendship-forming back to its roots.
At school you bumped into someone in the playground and you said: ‘Hi… whatcha doin’?’ and the other kid would explain, and then ask if you wanted to join in.
A contract would then be drawn up. ‘Do you want to be friends?’ – ‘Yeah, OK.’ And then you were off into a relationship that might last for years.
Facebook, Twitter, LinkedIn and all the other platforms work in much the same way.
A potential customer will be browsing and suddenly see something that you’ve posted and like what they see.
A friend request or a ‘follow’ might be their next step, and once they get to see what a reliable, informative, fun person you are – and more importantly your value to them and vice versa – they will hopefully take it to the next level and suggest that you engage in more direct contact.
Not that you want to go out and choose curtains with them, but in some way the relationship deepens and business will follow.
So don’t think that it’s a case of ‘either or’ when it comes to marketing.
You can have the best of both worlds without diluting either.
Free 60-day trial when you ask us to sign you up. We’ll also set up everything for you
If any of the above is new to you and you would like to find out more there are two things you can do now
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