A great way of building interest in a forthcoming event is to trail it with a video. Video all your conferences, roll-outs, product launches or even informal get-togethers and edit it into a short business video for your website.
Not only does it help the attendees know what to expect, it builds anticipation and lets them have a taster of what the event will involve. Here is a short video that we produced for Nigel Botterill's Entrepreneurs Circle, highlighting a recent meeting in Ascot. In just over two minutes it gives a flavour of the event and highlights how helpful the attendees found the meeting.
Have you ever trailed an event with video for your website? Would it be something that you think you would do?
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