Networking in Berkshire - Business Event Details

Does Social Media work for every business?

Use social media for business or fall behind

Interesting angle on whether Social Media can work for all businesses, and indeed, which ones it may suit the best, from Niall Harbison in his blog today. He argues that the relevance of Social Media activity to a business depends on its size - however my experience is that it's not really about the size of the business - although his comments about how businesses struggle to allocate the social media management to someone within the organisation are spot on - it's more about market sector . The first questions to ask are - What type of business are you? What is it you are selling and who is it you want to sell it to? What are your brand values and how do you want to be perceived by your customer? (after all, that customer perception is your brand!). When you are clear in your mind about these things, it's a lot easier to work out how a social media strategy can be integrated into the marketing mix - because it more than likely can be! There's a social media approach for most businesses - it's a case of working with someone who understands the tools to find that right approach - to identify what the aims are, what the expectations are, and how success will be measured. For any size business! You can read Niall's full blog here Please leave a comment - do you agree with Niall or do you see it like I do??

Views: 11

Add a Comment

You need to be a member of Networking in Berkshire - Business Event Details to add comments!

Join Networking in Berkshire - Business Event Details

Featured Companies

Action Coach Business Coaching, (View events)

Take your business to the next level!

Digity Web Design &

Boost your sales opportunities with a new fresh website!

Claritas Accountancy

Helping you to grow your business to its full potential. 

Peninsula - HR & Health & Safety Services

Support to help advise, protect and grow organisations.

Get 'Featured' here

Business Directory

Find local companies, member profiles & get listed:


Latest Member Activity

Steve Mills posted an event

FREE RESULTS Webinar at The web

June 11, 2018 from 7:30pm to 8:15pm
Richard Misota posted an event

Monthly Biz2Biz Berkshire Networking Lunch at Grosvenor Casino Reading South

June 27, 2018 from 12pm to 2pm
Sue Dormer posted an event

Business Forum networking breakfast at Bearwood Lakes Golf Club

June 7, 2018 from 7:15am to 9:15am
Rob Pickering posted an event

6 Steps to a Winning Business at Howbery Park

June 1, 2018 from 9am to 12:30pm
May 17

Follow us

© 2018   Created by Chris Lunn.   Powered by

Member e-Badges  |  Report an Issue  |  Terms of Service