Networking in Berkshire - Business Event Details

Consumers returning to high street travel agents


In the last 12 months, 25% of those surveyed booked through a high street travel agent compared to 17% the previous year



The number booking through a tour operator, as opposed to booking direct with airlines and accommodation, has also increased from 24% to 28%.

The research shows that women and young people are more likely to book with a high street travel agent, with 31% of women using this channel compared to 19% of men.

The proportion of 16-24 year olds using high street agents was 32% while only 15% of 45-54 year olds did so.

Consumers do not intend to it back on their holiday spend.

“It’s been a trying year in the market so we threw that question in there: if you’re going to cut back, what are you unwilling to cut back on?” said head of communications (ABTA) Victoria Bacon.

She revealed that 37% of men and 38% of women surveyed said they would be unwilling to cut back on a holiday. Far fewer said they could not go without eating out, leisure activities, new electronic gadgets and home improvements.

The above is accredited to Travel Trade Gazette.

Views: 56

Comment by Chris Lunn on October 10, 2011 at 9:46
For me personally, time is so valuable so booking a holiday isn't something we want to risk by doing it ourselves - not least as when we get there, we need it to be spot on! Personally I've seen quite a few travel agents and there's nothing that compares to speaking to someone who has been where you want to go.
Comment by Nicola Hussey on October 11, 2011 at 16:29

I've just returned from a week in Zante booked via the net through a reputable travel company, and I have to say I 'm one for being able to talk to someone. However, holiday was great and the whole procedure from booking, the constant updates sent, to the depature, to being shown to my room was seamless! No problems at all and always someone on hand at your destination should you need them! Not intrusive.

I'm not sure if going into a travel agent actually adds value or just adds a cost to your holiday. I'm just not sure of the benefit. Considering one of my collegues had a nightmare with a main stay hoiliday company who just sold his holiday for a high price to someone else after he booked in July and had confirmation! And then said there was nothing they could do!

Comment by Tony Bassett on October 12, 2011 at 15:16


I am delighted that you had a great holiday and I believe that most people who book on the internet, will have a great holiday, however there is a percentage of internet bookings, which don't go well, even when booked through a reputable company. I know because I have seen it. Typical problems are it crashes as you enter payment details, are you booked or not? you then have to spend a great deal of time waiting, on an expensive telephone call. This year we had airoprts closed because of ice, last year we had we had the volcanic eruptions. We definately do add value in those circumstances as well as adding value with our knowlege.

I would also like to add that only a very small number of operators offer online discounts, so it may not cost you any more to avail yourself of our service.

Perhaps another point worth making is that more people are booking tailor made holidays and many are also tailoring existing packages, which usually cannot be accommodated over the internet. Again we can add value, usually without extra cost.

Clearly I cannot comment on your colleague's holiday as I know nothing about it, but I would like to ask was it the travel agent or the tour operator who failed him?

Comment by Nicola Hussey on October 12, 2011 at 17:24

Hi Tony,

Thanks for your response, i understand the points you make about tailor made holidays and this is perhaps where the benefits of face to face booking make a difference. By trade I am a buyer and i need to understand  benefits befoe I act.


Thanks again for your response


Kind regards


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