In today’s world wide web, images are essential for any web site. They create a sense of purpose to the site’s subject, are informative, lend to the credibility of the business and make customers feel welcome. While many businesses are aware that they should make sure their photos reflect their business responsibly and effectively, they often overlook making sure their photos help boost their search engine optimisation (SEO).
When a search engine ranks a website, it looks at all the content on the website including images. It doesn’t look specifically at the composition of the image but it does look at how it is labelled, any captions, alt tags and the image size. If your images are labelled correctly, it will be one more aspect that a search engine acknowledges and uses to place you in their ranking list. And just like your content, your images will appear higher up in SE image searches
Is it really worth all the effort? Image searches are very popular, especially when potential customers are looking for specific products. So if you are a product based business, this is something you can’t ignore if you want to get the traffic through to your website.
Would you like to do more with your website photos? Get in touch today and we can help you reach your SEO potential.
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