It's hard to get things moving on Twitter. There are many aspects that can determine the effectiveness of your account – especially if you're using it for business – but here are four rookie mistakes for which there is a simple fix.
• You're an egg
You have no profile picture. Twitter's default on new profiles is a horrible white egg with a naff colour surround.
People are suspicious of accounts without a profile picture. They look spammy and unprofessional.
So make sure you upload a decent profile picture before you do anything else.
A poor quality picture is just as bad as none at all, so scroll through Twitter and identify the type of image that leaps out at you – and copy that style.
No shame in doing that. You want to stand out from the crowd, and if that type of image made you stop and look, then that’s exactly what you want for yours.
• Meaningless written profile
Use the 160 characters for your written profile well.
Be a person and not a business. People relate to people and are much more likely to engage with you if they can see your personality.
Don’t try to be too clever by hinting vaguely at stuff or making references that people won’t get.
Say how you help people rather than give a job title, and don’t be afraid to tell people about your passions.
• You’re sharing broken links
If you’re sharing a link check that it’s working.
Nobody likes a time-waster so It's frustrating for other people to be drawn in by your Tweet and then be desperate to find out more, only to find that your link goes through to an error page.
And how are you going to feel? You've spent time producing a carefully crafted Tweet to generate valuable click-throughs, only to discover that nobody sees what you want them to see.
• Your tweets are too long
Don't tweet right up to the 140 character limit if you want people to retweet (share with their followers).
You need to keep it short to make it easy for people to share. If you don't, they’ll have to spend time editing your original tweet, since Twitter automatically includes your user name in any retweet and that will take the retweet beyond the 140 characters.
If people have to edit your tweet you run the risk of your tweet's meaning being lost or – worse – once they see the need to edit the tweet they will simply abandon ship.
Try to restrict yourself to 120 characters at most if you you want people to retweet.
• Setting up your Twitter account correctly takes time
We’ll do it for you while you get on with what you do best.
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