Networking in Berkshire - Business Event Details

What Return On Investment can I expect on Social Media?

Are you getting a Return On Investment on your social media expenditure?

If you need a figure for a column in a spreadsheet then we’ll struggle to give you one – but we can give you a solid reason for your continued investment.

And we might even persuade you to remove that empty column from your database.

Your social media activity is the equivalent of how a shop’s staff are with customers. 

If their demeanour provides a welcoming environment, if they are helpful, courteous and respond favourably whether people are buying or ‘just looking’, then they have represented that shop well.

People will leave having had a good experience, and will remember and return to buy again (if they bought the first time) or to look again (if they didn’t). If a customer feels uncomfortable they will leave quickly and will never darken the door again.

Your Social Media accounts are the equivalent of people popping in to see whether you are the type of person they can do business with.

They might not want to buy immediately, but by landing on, say, your Facebook page, they have taken that first step through the door. How long they stay depends on how you treat them.

If your first reaction is to say: ‘Buy this now!’ they will run away.  But if you provide some reason for them to warm to you they will stick around.

If a conversation opens up and you show that you know your stuff in a non-threatening way – and maybe provide some added value to impact on their immediate needs, then they’ll warm to you even more.

Yes, your investment in social media must provide value for money. And over the long term you should be able to demonstrate its value to your business. But don’t expect it to happen overnight, and don’t expect it to happen if all you do is shout at people ‘Buy my stuff! Buy my stuff!’ In fact your key aim is to have your existing customers shouting ‘Buy her stuff! Buy her stuff!’ on your behalf.

Because social media is the 21st century word of mouth, and when you do it properly it will pay off big time. At this point in a blog post you might expect to find a link to another page, where you are invited to part with some of your hard-earned money by investing in our services. However, in the spirit of this post we’ll simply leave you to ponder on the message you’d like to send out to people on your social media platforms.

Maybe pop over and meet us on TwitterFacebook or LinkedIn, and judge whether we practise what we preach.

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