Networking in Berkshire - Business Event Details

Has anyone had any experience of advertising on plasma screens in cafe's of supermarkets or other arenas?

I have been approached by Tesco to advertise in a local store, the rate is very reasonable and it is a 2 year contract but I am not sure how effective this type of advertising is and being new to running my own business am exploring cost effective ways of advertising.

If anyone has any feedback on either this type of advertsing or low cost/effective advertising in general then I would be really grateful to hear it.

Views: 14

Comment by Chris Lunn on September 9, 2010 at 17:35
Hi Kirsty, one of our car dealerships signed up to it in Abingdon but I've had no specific feedback from them as yet. As you say, it's not necessarily expensive to do but you've just got to consider the demographic of who sits in the cafe - and hopefully takes notice of the TV screen! I assume you can change the message fairly regularly but my advice with anything like this is to treat it as a branding campaign - don't rely on it to generate direct sales, just treat that as a bonus if it does. If you use it as part of a strong marketing campaign it will certainly re-enforce your local presence and get your brand in to people's minds which in itself, should boost your effectiveness.
Comment by Chris Lunn on September 9, 2010 at 17:36
If you want any guidance on pricing etc. message me direct via my profile and I can do some digging...

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