Networking in Berkshire - Business Event Details

A Humanitarian Approach to Product Sourcing

No matter where in the UK we live, it is hard to avoid noticing the lack of attention to detail when looking at the sourcing of most of the products we buy, see on shelves and walk by every day. After all, how many of us know where that chocolate bar, computer, mobile phone or piece of furniture is from?

The truth is that the product offering, profit margins and marketing take a more important place in the pecking order than the place of origin. However, there are an increasing number of companies across many industries that are taking a different and refreshing approach. For example, Artisanne, who sell handmade, handwoven baskets from Senegal in Africa.

Founded by two sisters, Emma and Elizabeth, Artisanne sources the products from individual villages and regions of Senegal and are in close contact with those that live there, providing a very real connection between customer and source.

It is a refreshing approach to selling high quality products in our ever-globalised world. It is easy to go to a large department store and buy a generic basket that may fulfil the same function as those from Artisanne. However, when buying from a supplier that takes pride in the source and craftsmanship of their products, the differences are as large as they are noticeable.

After all, when you buy a pot of coffee, do you pay any attention to where the beans came from and whether the product is deemed ‘Fair trade?’ probably not, but when you see that the product is Free Trade you are that bit more inclined to spend a little extra on it to help those that are involved in the production prosper.

It is this approach of ‘helping the little people’ that is becoming increasingly popular with consumers with regards to all nature of products and the team at Artisanne are fulfilling that very desire of buyers each and every time they provide one of their baskets from West Africa. 

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