A fifth of consumers go on holiday without travel insurance, according to the latest research from Abta.
Of 2081 consumers surveyed, 20% said that they holiday uninsured, which is comparable to last year’s response.
A fifth of respondents mistakenly thought the UK government would assist them financially.
“There is a poor understanding of the role of the UK government and what will happen if something goes wrong abroad,” said head of communications Victoria Bacon.
“There is definite confusion about the role of the European health card too,” she added, with 17% of respondents assuming they do not need travel insurance if they have a European Health Insurance Card.
Promoting travel insurance for overseas holiday is a sales opportunity for retail agents, but Abta’s research shows shows a real missed opportunity on domestic holidays too.
“There is a general perception that travel insurance is not as important on a UK holiday. Only 44% of consumers took out travel insurance on their UK holiday in the last 12 months,” she said.
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