Anyone with a personal Facebook profile can set up a business page – but it can be a lonely, soul-destroying place unless you can reach and build an audience.
Here are six steps to get things moving in your first week as a business page admin.
Tap into your existing Facebook network through friends and family. They naturally want you to succeed and they can help by becoming enthusiastic fans. Encourage them to Like, Share and Comment, so that your content scores well in the Facebook algorithms which help to determine whether your posts show up on other people’s timelines.
Make it easy for them to do so by ensuring that your content is lively and thought-provoking. If it’s all about your own business, people will quickly tire of your relentless self-promotion, so follow the important 70-20-10 rule ... read more
Don’t ask friends and family to Like your page if they aren’t going to interact. If a high percentage of your fans aren’t reading your posts then Facebook will decide to penalise it by not giving your content such a high profile.
Email your contact list and give people a Call To Action – a compelling reason for them to Like your page, such as a giveaway guide to some expertise that you have and which will be of great value to your customers.
Add a Facebook icon to your website or blog. A Facebook icon allows you to create a link from your website to your Facebook page.
To get the official Facebook icon, log in to your Facebook account and go to http://www.facebook.com/badges/page.php
Start promoting the old fashioned way – by using word of mouth. Promote your page at workshops, seminars, conferences and social occasions. Wait to be asked, though. Don’t just launch into a full-on sales spiel as soon as you meet someone.
Share a link to your Facebook Page on other social networks. Share the link on Twitter and LinkedIn, and adding a link in all the descriptions for your YouTube videos or Flickr or Instagram photos.
Another great and visual way to promote your Facebook Page is on all of your printed marketing materials including business cards, menus, flyers, signs, tee-shirts – anywhere it can be seen.
he more fans you have, the more your posts, pictures, and videos will reach the people you want to reach.
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