When it comes to social selling, LinkedIn is somewhat of a sleeping giant. It’s chock full of potential and just teeming with prospective clients and employers, yet a lot of businesses still aren’t using it to it’s full potential. Do you have a profile set up, but aren’t quite sure if it’s working for you? Do you find yourself longing for profile views, and wondering what you’re doing wrong? Or maybe you’re just starting out, and want to make sure your profile arrives with a bang. To preface our LinkedIn for Business workshops, we let you in on our top 6 tips for creating a LinkedIn profile that not only lets you sell, but sells you too.
The headline you choose isn’t just a job title. It’s arguably the most important 120 characters of your LinkedIn page, so it needs to be strong and catchy. Take some time to craft exactly what you want people to think when they first view your profile. Clearly state your role within your business, the value that you bring to that business, and what kinds of client you serve. Getting all of that information into 120 characters can be tricky, and making sure it’s not an overcrowded mess is crucial. The more eye-catching, descriptive and intriguing your headline, the more clicks through to your profile you will see, so get creative!
Since humans first walked the earth, we have become experts at reading faces. It’s the first thing we look at when we meet new people, and it’s the thing our eyes are drawn to on a LinkedIn profile and where we look the longest, because it’s the most visual element. It goes without saying that you shouldn’t just use the default grey avatar on LinkedIn, but equally that photo of you partying in Vegas isn’t going to go down that well either. Instead, choose a professional headshot that says ‘I know my stuff’. If you don’t have a headshot, get one done professionally (we can recommend a couple of great photographers so just ask!). Just make sure its good quality and professional, with a confident smile.
If you’ve crafted your headline well and got a decent profile photo, the next thing people are going to see is your summary. You have 2000 words to play with here, so you can be a bit more creative. Choose a few different key words that you want to be found for, and work your summary around those points. Take this opportunity to tell people about you as a person – you have plenty of time to talk about your professional skills in your job roles section.
The ‘experience’ section is the closest you get to a traditional CV on LinkedIn, so this is where you should focus your business skills. Fill in your previous jobs and go into detail about the skills you learnt during each, and what skills you brought to the table. Show off what you can do for your clients, or your new employer, and don’t be shy!
The recommendations you receive on LinkedIn are what sets you apart from others like you on the network. This is a chance for other people to sing your praises, and tell potential customers what great work you’ve done for them. Don’t be shy about asking for recommendations, but do make sure you send a recommendation back to those who give you one! Bonus tip: LinkedIn says your profile is complete with 3 recommendations, but I would suggest between 10-15, and never stop asking for new ones to add to the collection!
If all of that has left you feeling a little confused, or you just want to know where to go next, then our LinkedIn for Business workshop is perfect for you. A half day workshop at our offices in scenic Goring-on-Thames will take you through the basics of setting up and optimising your profile, all the way to developing your LinkedIn marketing strategy. Our LinkedIn training course is all about teaching you how to make the most of this social selling platform, and maximise the time you spend online to see real results. For more information, or to book your place today, just click here.
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