At Digity we spend a lot of our time focusing on helping clients to stand out in their market and generate more awareness. From there we look at ways we can influence those browsers and turn them into buyers, either directly online (e-commerce) or through lead generation. Often the most crucial component to increasing revenue and profit, and regularly the weak link for many businesses, is having a good CRM system in place. CRM stands for Customer Relationship Management and systems such as Zoho, Pipedrive, Salesforce etc. which you may have heard of, are designed to help companies build better relationships with their customers.
The basic premise of a CRM system is to centrally record key data about your customers (past, present or prospective) which is then available to others within the team and used to provide a higher level of customer service. For example it could...
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