As a business leader you have so many ways to reach new and existing customers.You should be delighted about that.
But you’re not, because it’s likely that you currently fall into one of two categories:
Be reassured that you’re not alone, but don’t go easy on yourself. Neither of the above is acceptable – and you know it.
The nagging doubts won’t go away, so let’s banish them by making a decision about the one area on which you can focus -- an area that will bring great results if done correctly.
E-mail newsletters written in the right way and despatched using the correct software bring many benefits so here are your five email newsletter essentials.
Be warm in your tone and write as if you’re addressing one person and not a group.
‘Hello everyone’ is not going to make your reader feel special. Your reader wants to be treated as an individual, not part of a herd.
People get overwhelmed by information overload, so make your newsletter a welcome arrival by keeping things brief.
A few bitesize chunks are far more easy to take in. A short, introductory paragraph to a story with a link to the fuller version on your website or blog serves two purposes -- it provides an instant insight into your knowledge and drives traffic to your site.
People are protective of their email addresses, so the biggest no-no of all is to send a normal email sharing the email addresses of everyone on your list.
Specialist email newsletter software enables you to remove that problem.
A wall of words is very off-putting, and your reader will take one look at line after line of tight text across a wide measure and decide you’re not worth the effort.
So write short sentences and leave plenty of white space, allowing your reader to breathe.
There’s no point in sending emails if you can’t see how successful they have been.
Track who’s reading your emails and see who’s clicking your links by using the right software.
Discover how to turn cold, defensive prospects into warm, welcoming readers of your newsletter.
Be confident of sending newsletters with just the right frequency, with content guaranteed to relieve your reader’s itch.
Learn how you can track who has read your email newsletter and who has clicked the links within it.
Do all that and more by attending our ‘How to create email newsletters that sell’ workshop. It’s on Tuesday 12th April and is filling up fast.
As well as a content-rich workshop attendees will also qualify for:
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