Networking in Berkshire - Business Event Details

5 steps towards effective email newsletters

As a business leader you have so many ways to reach new and existing customers.You should be delighted about that.

But you’re not, because it’s likely that you currently fall into one of two categories:

  • You try and do too much, so you don’t do anything effectively, or …
  • You wave the white flag in surrender and you don’t do anything at all

Be reassured that you’re not alone, but don’t go easy on yourself. Neither of the above is acceptable – and you know it.

The nagging doubts won’t go away, so let’s banish them by making a decision about the one area on which you can focus -- an area that will bring great results if done correctly.

E-mail newsletters written in the right way and despatched using the correct software bring many benefits so here are your five email newsletter essentials.

1) Write to a person, not a group of people

Be warm in your tone and write as if you’re addressing one person and not a group.

‘Hello everyone’ is not going to make your reader feel special. Your reader wants to be treated as an individual, not part of a herd.


2) Don’t overwhelm your reader

People get overwhelmed by information overload, so make your newsletter a welcome arrival by keeping things brief.

A few bitesize chunks are far more easy to take in. A short, introductory paragraph to a story with a link to the fuller version on your website or blog serves two purposes -- it provides an instant insight into your knowledge and drives traffic to your site.


3) Don’t send a c.c. list of addresses to everyone

People are protective of their email addresses, so the biggest no-no of all is to send a normal email sharing the email addresses of everyone on your list. 

Specialist email newsletter software enables you to remove that problem.


4) Be bright, be brief, and don’t be grey

A wall of words is very off-putting, and your reader will take one look at line after line of tight text across a wide measure and decide you’re not worth the effort.

So write short sentences and leave plenty of white space, allowing your reader to breathe.


5) Send trackable emails

There’s no point in sending emails if you can’t see how successful they have been.

Track who’s reading your emails and see who’s clicking your links by using the right software.

Your next step:

Discover how to turn cold, defensive prospects into warm, welcoming readers of your newsletter.

Be confident of sending newsletters with just the right frequency, with content guaranteed to relieve your reader’s itch.

Learn how you can track who has read your email newsletter and who has clicked the links within it.

Do all that and more by attending our ‘How to create email newsletters that sell’ workshop. It’s on Tuesday 12th April and is filling up fast.

As well as a content-rich workshop attendees will also qualify for:

  • Complimentary trial with a leading email newsletter software suite
  • Complimentary account set-up

For full details and to register use this link:

How to create email newsletters that sell 

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