With Valentine’s Day just around the corner, you need to start thinking about how your business will utilise this holiday in your digital marketing strategy (without just making everything heart-shaped).
There have already been some exceptional campaigns launched for 2019’s Valentine’s Day. With these in mind, here are some quick and simple ways to make the most of the hype surrounding this day.
1/ Theme your landing pages
Even if you are short on time, a themed landing page dedicated to Valentine’s Day is really effective in grouping together your Valentine’s deals, products or events. Last minute gifts for Valentine’s Day are more common than any other holiday, so make sure your offers are still prominent right up-to (and during if you can) the day itself.
Make it obvious on your website homepage through the use of through banners, links and relevant images. Whether you are offering spa treatments, promoting meals at your restaurant or selling gifts, broadcast on your website as much as possible what you have to offer during the run up to this big day.
2/ Engage your customers using social media
Everybody has stories about Valentine’s Day, so why not ask them to share and get some interaction building? People love to talk about themselves so get them talking through a dedicated hashtag. Equally, not everybody wants to celebrate. More humorous hashtags such as #disasterdates, #worstgifts or #Vdayembarassments often get a much better response! Additionally, the responses you get are perfect for creating content for blogs or email newsletters.
3/ Email marketing and analysis
Your email marketing should be light-hearted and fun whilst promoting your offers to the right people. If your database is big enough, separate the recipients to produce bespoke targeting. This could be by gender or age so you can display certain products. Analyse the response you get to see which landing pages people are more prone to and maximise on these offers as Valentine’s Day gets closer.
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