Networking in Berkshire - Business Event Details

Tom Powter's Blog (42)

A Different Take - Why Iceland’s 2018 Christmas Advert was Banned from TV and What it Means for their Marketing

Christmas is the season for marketing. Brands all across the world ramp up their marketing efforts during the festive period, attempting to make themselves synonymous with the warm, fuzzy feelings of the holiday. Nowhere is this more apparent than in the TV adverts released by big brand names like Sainsbury’s and ASDA, which, as mentioned in another …

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Added by Tom Powter on January 17, 2019 at 14:18 — No Comments

Ellie Achieves Distinction in Digital Marketing Diploma

After 2 and a half years of hard work studying alongside working at Digity, Ellie McDaniel has finished the last unit of her CAM Diploma and has been awarded a Distinction in Digital Marketing! This is a fantastic achievement and testament to all of her hard work, adding to the CIM Professional Certificate in Marketing obtained last year. We are really proud of Ellie's achievements and the excellent results are a true testament to the work she has put in to both her studies and…

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Added by Tom Powter on December 17, 2018 at 11:30 — No Comments

How Brands Use Emotion To Win at Christmas

Everyone loves Christmas. The annual holiday brings with it a number of guarantees - mince pies and decorations arriving on shop shelves far too early, the Coca-Cola truck that ‘signals’ the start of the festive season (an impressive feat of marketing itself) and more recently, the Christmas TV adverts of the big chain retailers. It’s become something…

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Added by Tom Powter on December 13, 2018 at 11:35 — No Comments

Website for Prestigious Architecture and Engineering Software

The Digity Team have recently been working on an exciting new site for Cubic Interactive, who develop, configure and supply a renowned project management software, Rapport3, specifically for the architecture, engineering and construction industry.

As a Digity client, Cubic Interactive work with our team regularly, discussing marketing strategy,…

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Added by Tom Powter on November 26, 2018 at 14:00 — No Comments

Five Tips on How Best to Maximise your Black Friday Promotions

There’s only five weeks to go until the biggest retail period of the entire year - Black Friday. With so many shoppers preparing to descend upon the retail space, both in person and digitally, it’s crucial for businesses to make sure that their Black Friday marketing can stand out among the sea of competition. Maximising your promotions during this…

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Added by Tom Powter on November 22, 2018 at 13:00 — No Comments

How to Utilise Paid Social Media Adverts Effectively to Reach the Best Audience

Making your social media count can be difficult these days. At the start of the year, Facebook announced they were changing their news feed system to favour personal…

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Added by Tom Powter on November 19, 2018 at 16:00 — No Comments

Your Website’s Bounce Rate Might be Affecting Your Google Ranking - Here’s How you Can Fix It

Google rankings can be fickle things - the search engine giant requires a fair bit from your website to keep you on, or as close to, the front page as possible. One thing that may be affecting your website’s Google ranking is your bounce…

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Added by Tom Powter on November 15, 2018 at 16:13 — No Comments

Video: The Emerging Key Component of Successful Marketing Strategies

Video is continuing to grow in importance as a vital component of every strong digital marketing strategy. In the age of easy to digest content and shorter than ever attention spans, videos are crucial when trying to catch the eye - no longer do people want to be met with a wall of text when entering a website or…

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Added by Tom Powter on October 27, 2018 at 15:30 — No Comments

Digity Reveals Brand New Website for Pillpax

Digity is proud to launch the brand new website for Pillpax, which helps turn medicine taking from a chore to a convenience.

When designing Pillpax’s new…

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Added by Tom Powter on October 25, 2018 at 14:30 — No Comments

A New E-commerce Section for studioAV's Website

studioAV have recently announced their new online shop, allowing them to now sell their array of high-end hifi products, including amplifiers, turntables, cables and other accessories, through their website. 

In the past studioAV have advertised their products online, encouraging possible customers to get in touch to find out more, or to visit their showroom to…

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Added by Tom Powter on October 22, 2018 at 13:30 — No Comments

Digity Team Cycle 54 Miles for Charity!

On Sunday, five of the team from Digity left their computers behind and hopped on their bikes to ride 54 miles from London to Brighton, raising money for the Ollie Young Foundation. 



Founded in memory of Ollie Young, a little 5 year old boy who lost his life to an incurable brain tumour, this fantastic charity aims to find a cure or…

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Added by Tom Powter on October 18, 2018 at 16:30 — No Comments

How Using Social Media Competitions in Marketing Can Make You a Winner

Getting users to engage with your content is one of the toughest things to break through when it comes to marketing. You need to offer them a hook juicy enough that they take hold - doing so could lead to converting them from a visitor to a recurring…

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Added by Tom Powter on October 16, 2018 at 16:48 — No Comments

Digity Draws Up New Website for AFPS Wills and Estate Planning Specialists

Digity is proud to have launched the brand new website for AFPS, a family-owned wills and estate planning company that epitomises the level of personal service that family run companies are known for.

AFPS wanted a sleek new website to give them a modern look. While the website…

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Added by Tom Powter on September 26, 2018 at 13:00 — No Comments

7 Reasons Your Website Has a High Bounce Rate

Three Minute Read

Have you ever visited a website and then quickly realised it hasn’t got what you want, so you leave again without visiting another page? That’s a bounce, and having that happen too often to your website can affect its Google ranking. We’ve compiled a helpful list of reasons why people might be ‘bouncing’ from your website and…

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Added by Tom Powter on September 24, 2018 at 16:00 — No Comments

Digity Serves up Mouth-Watering New Website for The Artisan Hog Roast Company

We’re very proud to have launched the delicious new website for The Artisan Hog Roast Company, who needed a website that showcased the company’s dedication to their craft and the high-quality catering they provide.

When Digity was approached by The…

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Added by Tom Powter on September 21, 2018 at 13:00 — No Comments

5 Areas Every Business Owner Should Focus On To Improve Your Impact Online

We're currently involved in various planning meetings looking at the last quarter of the year, finalising campaigns for Halloween, Black Friday, Christmas and more.  Then we're on to 2019 and with that in-mind it's a good time to remind ourselves to always think longer-term about our online marketing.



A key question on every successful…

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Added by Tom Powter on September 19, 2018 at 11:30 — No Comments

Digity Unwraps Brand New British Gift Box Website

Digity is proud to reveal the stunning new website for British Gift Box, a company that strives to help you give your loved ones a taste of home, when they’re away from home.

When it came to designing British Gift Box’s new website, we felt it was necessary to utilise…

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Added by Tom Powter on September 17, 2018 at 11:57 — No Comments

Digity Kicks moDel’s Website into Gear with a Stylish New Design

Digity is very pleased to be able to reveal the striking new website for moDel, which offers the perfect solution to managing vehicle movement documentation. The website is clear, concise and gives the viewer everything they need.

moDel, which belongs to parent multinational corporation Ebbon-Dacs, is a cutting-edge piece of technology designed to…

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Added by Tom Powter on August 25, 2018 at 17:00 — No Comments

Trust Investigations Website Now Live!

Our team are happy to announce that Trust Investigations, a Berkshire-based private investigation service, now have an engaging, fully-optimised official website. With the business dealing with very confidential matters, the site had to come across as…

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Added by Tom Powter on August 22, 2018 at 11:30 — No Comments

Digity Unwraps Brand New British Gift Box Website

Digity is proud to reveal the stunning new website for British Gift Box, a company that strives to help you give your loved ones a taste of home, when they’re away from home.…

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Added by Tom Powter on August 20, 2018 at 10:38 — No Comments

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