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Rob Pickering's Blog (85)

Test & Measure

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

It always astonishes me how business owners will spend money on an advert and never actually know if it’s generating more profit than the advert is costing.

I saw a great recruitment advert last year seeking a Marketing Manager. Written by the…


Added by Rob Pickering on June 25, 2012 at 17:51 — No Comments

Outsource: Maximise your hourly earnings

What is your time worth per hour? Unless you’re in a business charging per hour, this might seem hard to know or even irrelevant. But even if you do charge an hourly rate, chances are that not all your hours are billable.

If you focus on using more of your time to earning a higher rate per hour, your business will be more profitable - or you’ll be able to work less…


Added by Rob Pickering on June 25, 2012 at 17:50 — No Comments

Create Your Own Success Mindset

The level of your achievement will be heavily dependent upon the people you surround yourself with. If you hang out with people who are negative about you or your ambitions, the chances of success are minimal. But if you surround yourself with positive, encouraging and supporting people - success is much more likely.

Don’t get me wrong - you still have to put in the…


Added by Rob Pickering on June 25, 2012 at 17:49 — No Comments

How to Have the Best Ideas

I’m going to share with you one of the biggest secrets to success! Actually it’s one of the few things I learnt at school that’s been of significant value in business. You can apply this principle in many areas, but I’ll discuss it here in terms of marketing.

I’m forever having people ask me “What do you think of this idea?”. For example, “I’m planning to send a…


Added by Rob Pickering on June 25, 2012 at 17:47 — No Comments

Marketing Objective vs Method

When you set out to do some marketing, make sure you’ve got a clear idea of what you want to achieve: Know your objective and make it measurable. Some examples will make it easier to understand.

Marketing methods:

  • Advertising
  • email…

Added by Rob Pickering on June 25, 2012 at 17:45 — No Comments

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