Someone once told me "Unless a business is borrowing the maximum it can, it won’t be growing to its full potential". I've never endorsed that kind of maximum borrowing strategy - which says more about my own attitude than the…Continue
Added by Rob Pickering on July 23, 2014 at 8:00 — No Comments
Often I find people being unhappy about all the things at which they’re failing. They’re asking for my advice and help about how to turn the situation around. And knowing how reluctant most people are to ask for help, you can imagine how long they’ve been trying on their own!
Added by Rob Pickering on April 22, 2014 at 8:55 — No Comments
For every person in every business, they perform a mixture of tasks; Some tasks are worth very little and some tasks are worth a very high value. I often ask a business owner “How much is your time worth per hour to the company when you are doing the most valuable work?”. Almost no one ever knows the answer.
Often, as we grow and develop a business and our own…Continue
Added by Rob Pickering on April 3, 2014 at 11:28 — No Comments
Most people understand that having a clear and measurable goal will greatly increase the chances of achieving it. And most people know they should have clear business goals, even if they haven’t actually got a finished plan. But I’m amazed how few people have clear personal goals!
What ten things would you like to achieve in the next ten years?…
Added by Rob Pickering on March 17, 2014 at 11:30 — No Comments
Have you noticed that sometimes you’re hooked immediately and other times you’re bored and click away to another website or turn the page of a magazine? Follow the steps here and be compelling!
Imagine we’re looking at your website home…Continue
Added by Rob Pickering on February 24, 2014 at 10:17 — No Comments
It’s important to think about your target market before you dive in and start work on marketing. Think about who would be your ideal client and target them specifically. If you get caught up in thinking that your target market is “anyone”, don’t be fooled, there are always criteria that help you better define who you want to attract. If you create very generalised messages to…Continue
Added by Rob Pickering on February 3, 2014 at 9:30 — No Comments
There’s a lot of truth in the jokes about men driving around lost and refusing to stop and ask for directions. Logically it makes little sense, but I know from my own experience whether…
Added by Rob Pickering on January 8, 2014 at 12:00 — No Comments
As we go through life and business, we tend to look at logic and operate in a transactional manner. Our paradigm - the way we view the world - is typically based upon logic. It’s how we explain things, it’s rational. For example, pay someone to do a job and they’ll do it. Offer what people want at a reasonable price and they’ll buy it. But the trouble is that actually we tend…Continue
Added by Rob Pickering on November 18, 2013 at 9:40 — No Comments
Often when I start working with a business owner, they tell me what they need to improve so that their business will be much better. What would that key thing be in your business? Better cashflow? Better marketing? Better staff? Better sales skills? Better time management?
If something just popped into your head, it might genuinely be that key thing holding back…
Added by Rob Pickering on November 11, 2013 at 9:23 — No Comments
You probably want more customers so that you can grow your business? There are quite a few ways to achieve it, but the most effective ways typically involve getting out of your office. By all means take a look under the desk, behind the filing cabinet, in the cupboards… but I doubt you find find any new customers in your office! No, the harsh reality is that all your new…Continue
Added by Rob Pickering on October 21, 2013 at 9:57 — No Comments
Winning new customers is always harder and more expensive than selling to existing customers. There are many ways in which you can keep customers and sell to them time and time again. But there are also things you can inadvertently do that drive your customers away. Could you be driving customers away without realising it?
My wife and I recently visited an old…
Added by Rob Pickering on October 14, 2013 at 10:44 — No Comments
Do you ever dread answering the phone and discovering it’s one of those clients that’s always getting you down? Complaining or demanding more for less with unrealistic expectations? Asking you to do work you hate doing, at times you don’t want to, for prices that are too low? Then it’s time to fire the dud clients and hire the ideal ones!
Added by Rob Pickering on October 7, 2013 at 13:42 — No Comments
In everyday life we need knowledge in order to do what we need to do. Many of the basics like how to cook, how to drive, DIY, cleaning, washing, organising the household bills - they all require us to put in some time and effort to gain the necessary knowledge. And if we don’t have the appropriate knowledge, or don’t want to do it, then we have to pay someone else. They gained…Continue
Added by Rob Pickering on September 9, 2013 at 11:14 — No Comments
A key to success is to surround yourself with people who are excellent - positive, supportive, intelligent, motivated, diligent - helping you achieve success. With these type of people it’s still a challenge to run a successful business, but without them it’s really tough.
So why is it that whenever I meet a business owner and ask about the people around them,…Continue
No matter how good we are at telling people about our products and services, it’s always heard with a degree of scepticism; After all, we would say we’re good, wouldn’t we! But if your current and past customers say you’re good... it’s a lot more believable.
What I most often see businesses using are unattributable one-liners: “Excellent service at a great…Continue
Added by Rob Pickering on August 19, 2013 at 11:57 — No Comments
The problem with excuses - or ‘reasons why not’ - is that they prevent us from taking exactly the action that would be needed to achieve the results.
Think about some aspect of your business that you would like to have better results with. It could be having more customers or more…Continue
Added by Rob Pickering on August 12, 2013 at 9:30 — No Comments
When someone says “Well done!” or “Thank you so much!” do you think or say “It was nothing” or “I was just doing my job”? Worse, when your staff do something well do you think or say “they were just doing their job, it’s what I pay them for”?…Continue
Added by Rob Pickering on July 15, 2013 at 10:51 — No Comments
Trust is one of those concepts that we all have in the back of our mind, but it’s hard to focus on deliberately doing anything about it. We tend to think that either…
Added by Rob Pickering on July 8, 2013 at 9:39 — No Comments
Let me explain what I mean by a guarantee, because most people immediately think of it like the warrantee you turn to when your new toaster breaks down. And that’s a form of guarantee “your new…
Added by Rob Pickering on June 24, 2013 at 9:03 — No Comments
No business is immune to change. It’s often said that the only constant is change. For long-term survival it’s absolutely vital to take a step back and re-evaluate the products or services that you offer and the way they’re provided, which are separate aspects.
At the heart of every successful business is the product or service. You’ll be solving a commonly…
Added by Rob Pickering on June 17, 2013 at 8:30 — No Comments