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Rob Pickering's Blog – December 2012 Archive (2)

Marketing to existing customers

If you value your customers - ensure you stay in regular contact.

Businesses often spend a lot of money on marketing to gain a new customer, then do nothing to stay in touch with them. But actually it’s easier and more cost-effective to gain repeat business than to find completely new customers - this is what makes the difference between good business and a…

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Added by Rob Pickering on December 10, 2012 at 8:00 — No Comments

Seven Steps to Gain New Customers

Marketing can be divided into two main aims - attracting new customers and then keeping them. We’ll be focusing here on getting new customers and dealing with keeping them in the next article.



Before you spend the first penny on marketing it’s vital to get a few things clear. Follow this 7-step process and your marketing will be effective.



1.…

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Added by Rob Pickering on December 3, 2012 at 9:09 — No Comments

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