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Rob Pickering's Blog – November 2018 Archive (2)

Authentic Sales & Marketing

So much of what is taught about sales and marketing is manipulation.

Yet ask any prospective purchaser if they would choose to buy from someone who they think is deliberately manipulating them and I’m sure the answer would be “no”. As buyers become increasingly aware of the trickery that passes as sales and marketing, there’s a danger of being ‘found out’. I steer clear of ‘get rich quick’ methods like bombarding people with emails filled with…

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Added by Rob Pickering on November 14, 2018 at 17:29 — No Comments

Dealing with Problem People

A key to success is to surround yourself with people who are excellent – positive, supportive, intelligent, motivated, diligent – helping you achieve success. With these type of people it’s still a challenge to run a successful business, but without them, it’s really tough.

So why is it that whenever I meet a business owner and ask about the people around them,…

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Added by Rob Pickering on November 6, 2018 at 13:30 — No Comments

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