Are you focusing all your marketing on attracting new customers, or are you remembering to value the ones you already have? If you think you value existing customers, check how much you spent in the past 12 months on marketing to get new customers compared with marketing to existing ones - you might be surprised!
When I look at most small and medium businesses I…
Added by Rob Pickering on November 26, 2012 at 8:40 — No Comments
So much of what is taught about sales and marketing is manipulation. Yet ask any prospective purchaser if they would choose to buy from someone who they think is deliberately manipulating them and I’m sure the answer would be “no”. As buyers become increasingly aware if the trickery that passes as sales and marketing, there’s a danger of being ‘found out’.
Added by Rob Pickering on November 19, 2012 at 9:16 — No Comments
“If I do this, will we make more profit?
“If I don’t do this, will we make less profit?”
“Should I do this because it fits with my values - even if I lose money as a result?”
Added by Rob Pickering on November 12, 2012 at 7:21 — No Comments
Whether in personal or business life we rely on those around us to help achieve what we want, so it’s important to make it clear. Ask yourself if those around you actually know what you want? And when you’ve said “yes, of course” or “well it’s obvious” test your assumption by asking those people to tell you exactly what they think you want. There is of course an assumption…Continue
Added by Rob Pickering on November 5, 2012 at 8:46 — No Comments