Networking in Berkshire - Business Event Details

Rob Pickering's Blog – February 2013 Archive (4)

What’s Your Call To Action?

Whatever marketing you’re working on - website, advert, networking - ensure you have a clear call to action.

I always advise when creating a marketing communication to consider:

  • What do you want the prospective customer to think?
  • What do you want them to do?

The first part is all about getting your message across in a way that leaves…

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Added by Rob Pickering on February 25, 2013 at 10:05 — No Comments

Six keys to a Winning team

As a business owner you have to wear many hats in the course of running a successful business: Sales, Marketing, Finance, HR, ...and so on. But particularly in smaller businesses the most important one gets forgotten - you have to be a leader. It’s not just about what you do, it’s not just about logical steps, it’s about the person you choose to BE from moment to moment and…

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Added by Rob Pickering on February 18, 2013 at 9:44 — No Comments

Are You Easy To Do Business With?

Have you ever thought about how easy it is to do business with you? Are you driving people to your website, only to drive them away again? Are you sending existing customers to your competitors by annoying them? And would you know if you were?



Sometimes I visit a website that leaves me feeling so confused or frustrated that after a while I just click the close…

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Added by Rob Pickering on February 11, 2013 at 10:32 — No Comments

Blogger’s Block - Regular Blogging

Many of my colleagues and readers of my weekly blogs ask me how on earth I manage to write something every week? If you have a blog and struggle to write regularly, or haven’t even started for fear of not keeping it up... this one’s for you!

Top Tips

  • Only write when you feel inspired - you are in control of your mood
  • Have a list of…
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Added by Rob Pickering on February 4, 2013 at 12:56 — No Comments

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