Networking in Berkshire - Business Event Details

August 2011 Blog Posts (24)

The Importance of Planning

It’s probably true to say that many people in business, are in business because they have some entrepreneurial spirit; often they also have a particular talent or passion. They understand the need for sales, the need to grow, and the requirement to keep costs in line with sales and gross profit. Sometimes though, events take over – whether it be the sheer weight of day-to-day activity, dealing with customers, staff issues, marketing etc or simply having to be out there in the market-place…


Added by Nick Richards on August 27, 2011 at 17:12 — No Comments

BANKS - How are they doing? Maybe not so bad......?

We all love to bash the banks for not lending money to business, but then we gave them a real bashing a couple of years back because they lent too much, irresponsibly, creating a right royal mess for us all. I guess we can’t have it both ways – or can we? Figures just released show that the banks are generally lending well above the target levels set by the government, though some banks are doing better than others. However, lending to smaller businesses continues to fall behind the…


Added by Nick Richards on August 27, 2011 at 17:07 — No Comments

8 ways to a winning proposition

SMEs often find it really difficult to identify their unique selling proposition (USP), let alone articulate it. If you are an IT support company or a heating business how on earth do you show everyone that you are different? Owners are left to fall back on things like "relationships" or "service" to explain what growth they have.

The bad news is that this is not replicable, scalable or ultimately sellable (in terms of an exit). However, there really are only a few bases for a USP and…


Added by Nick Bettes on August 26, 2011 at 14:59 — No Comments

Put a clickable link on a video - a quick and easy way to get more traffic to your website using video

You may have seen a video on YouTube or some other website and wondered how to put a clickable link in a video. There are video players that you can buy that will do this for you but there's also a free service called LinkedTube which will allow you to add a clickable link to any video via Youtube so that you can post it wherever else you may be sharing your… Continue

Added by Annelouise Norman on August 26, 2011 at 12:30 — No Comments

Sales objections? Win every time!

What do you do when during a sales meeting you get an objection? When your prospective client says it costs too much, they don't want to do it now, they need to think about it etc. Has this ever happened to you?


Here are three things you can do:-


1 Bring it up first! If you KNOW they are going to mention price, early on in the meeting you say something along the lines of "A lot of the customers we have started working with recently told me that they were…


Added by Nick Forgham on August 25, 2011 at 14:49 — No Comments

August 2011 Member Update

Dear all,

As August draws to a close, we look ahead to September with a very busy schedule of networking events and workshops to take part in.

If you'd like to be an advertiser on the website for next month, get in touch as we do have a space remaining. 


August Advertisers

Thank you to the below advertisers for…


Added by Chris Lunn on August 25, 2011 at 11:00 — No Comments

New TV Show For Sky Atlantic Needs You! (Devils Dinner Party)

Dear all, I've been asked to let our members know about this exciting opportunity to take part in a new TV show.  Here's the email and application pack below - feel free to pass on the details:


I was…


Added by Chris Lunn on August 23, 2011 at 13:30 — No Comments

Internet Marketing & Online Customer Attraction Masterclass

Internet Marketing & Online Customer Attraction Masterclass

Special offer: buy a ticket and bring a friend for free

Receive professional 1-2-1 feedback on your website

Tuesday 30th August 2011

How to create a Google friendly website, spread the word about your business, attract more customers and generate more sales using free / inexpensive internet marketing techniques.

Nigel Temple will describe an integrated internet marketing system, during this…


Added by The Marketing Compass on August 23, 2011 at 13:18 — No Comments

Twitter – As events unfold in Tripoli, should you Tweet things you may regret later?

Written by Tracy Thomas, Owner of SaucyHorse Social Media

Rather a good story this morning revolving around the events that are unfolding in Tripoli and Gaddafi's probable impending demise, via Will King and his @KingofShaves Twitter timeline. Is this a case of Tweet in haste,… Continue

Added by Annelouise Norman on August 22, 2011 at 11:21 — No Comments

Resolving Customer Complaints


Resolving Customer Complaints

Unfortunately, complaints are a necessary part of doing business.  Until a perfect product, organization, or company is invented, you are going to have to deal with negative issues from your customers.  It is inevitable that problems will arise, and just as certain that some people who complain will be hard to please.



Added by Christopher Robert Jefferson on August 22, 2011 at 9:12 — No Comments

Free Leadership Application

Dale Carnegie Training's Personal Leadership App!  Available on iTunes - Download Today!




Added by Christopher Robert Jefferson on August 18, 2011 at 9:00 — No Comments

Twitter Tips – How to use Twitter : What’s with @reply and @mention?

Written by Tracy Thomas (twitter @saucyhorse)


Great tip from Mark Shaw in his blog on the use of the @reply and the @mention on Twitter! Over to him... "What is the difference between these 2 sentences…….and believe me… There is a huge difference in their…


Added by Annelouise Norman on August 17, 2011 at 17:03 — No Comments

The future of intellectual property in the UK

Although the UK's intellectual property framework is designed to promote innovation and growth in the UK, the latest quick technological developments have rendered intellectual property regime somehow inadequate to provide full protection. It is the aim, therefore, that the necessary…


Added by Dr Maria Anassutzi on August 17, 2011 at 9:30 — No Comments

What do Strategic Account Managers have to do to be successful?

To be successful, someone who has a job title with some form of words based around “client executive”, “strategic”, “global”, “key” or “account manager” has to be much more than a sales rep with a dedicated customer relationship.

This role requires a combination of skills and attitude that goes way beyond the sales or revenue orientation that such positions are often targeted on.

To be an effective account manager requires:

Virtual leadership – the ability to define a… Continue

Added by David Vachell on August 15, 2011 at 15:57 — No Comments

Twitter Tips – How to use Twitter : Useful Twitter Tip to stop auto DMs

Today's blog was written by Tracy Thomas, @saucyhorse, owner of Saucy Horse Social Media



As an evangelist for real and meaningful communication in the social media marketing arena, I don't like… Continue

Added by Annelouise Norman on August 15, 2011 at 10:35 — No Comments

Using Video For Websites - Tell Your Story!

Stories are fascinating, and people love to share them. Whether it's around a business conference table with colleagues or round a pub table with friends, or the dinner table with family, stories are recounted and shared and carried on from person to person. We pass them on through letters, emails and blog posts too, and read about them in books.

A good story, whether fact or fiction, grabs us and stays with us. We take relevant points from it and can learn from them too. We all take…


Added by Annelouise Norman on August 10, 2011 at 12:38 — No Comments

Staying on top of the change process

Staying on Top of the Change Process


Engaging workplace change can be an unpredictable experience, because processes and people evolve in diverse ways as they undergo change.  No two individuals will respond in exactly the same way to workplace changes.  In the same way, identical changes implemented in multiple areas of an organization can produce distinctly different outcomes.  Here are some tips to show you how to stay on top of the change engagement process, by thoroughly…


Added by Christopher Robert Jefferson on August 10, 2011 at 6:47 — No Comments

Keep control of your new sales in August!

August! Hmmmmm. A good month for selling, or a bad month?


The answer is largely down to what we believe.To make it a good month for you and your business, here are two tips to keep control of the sales process and convert your prospects into paying customers while your competitors are waiting for the second week of September:


Sales Tip One – If a prospect says “I will phone you back early next week”, explain that you are busy and in meetings around that time.…


Added by Nick Forgham on August 8, 2011 at 17:07 — No Comments

How to run a meeting that won't tick off Employees!

Hate when meetings run late? Find yourself annoyed when you leave a meeting that didn't really seem necessary?

You're probably not the only one in your office who feels that way. Nearly a third of workers polled recently by Accountemps, a division of Robert Half International that focuses on temporary staffing, said beginning or ending late is their biggest meeting pet peeve. Another 27 percent said they can't stand attending meetings that…


Added by Christopher Robert Jefferson on August 8, 2011 at 6:54 — No Comments

Help needed for new networking group in Slough

Help needed here. We are inviting a few business owners to become members of the launch team for a new 'Not for profit networking group'. To be eligible you need to live, your business be, or you do business in Slough. We have a launch date for October and the venue with parking. If you are interested in this initiative please contact me by email:

Added by Mark May on August 3, 2011 at 15:22 — 1 Comment

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