The English author Edward Bulwer Lytton coined the phrase “The Pen is Mightier than the Sword” in 1939. And whilst the popularity of the sword may have decrease, the pen is still as popular as ever. Whether it is for signing important documents or creating the latest innovations. Ideas, seem to flow better from the brain to the page. Studies have shown, people who write notes remember more, than those who type notes. Hand writing calms the body and mind and unleashes creativity by putting…

What you will learn on our LinkedIn Workshop…

1. The 3 steps to turn those followers into paying customers

2. The 4 things needed for a successful LinkedIn strategy

3. How you can stand out from your competitors

4. Why businesses fail with LinkedIn – and how…

What is the future for marketing?  Where is it going to change?

Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.

The main reason for me knowing about these changes is that they are already happening.

Here they are:

Mobile

There is going to be an increase in the importance of the use of marketing to mobile phones.…

No matter where in the UK we live, it is hard to avoid noticing the lack of attention to detail when looking at the sourcing of most of the products we buy, see on shelves and walk by every day. After all, how many of us know where that chocolate bar, computer, mobile phone or piece of furniture is from?

The truth is that the product offering, profit margins and marketing take a more important place in the pecking order than the place of origin. However, there are an increasing number…

How to increase your sales without pressuring people to buy

What % of your leads do you currently convert into sales? 20%, 30%, 50%.

How many sales do you create each month?

How many people do you speak to each day, week, or month?

Are you happy with those numbers?

Whatever numbers are, we believe that you and they could and should be better!

Imagine this…

Your conversion rates are currently 40%.…

So the trade show season is well underway and you may be looking at ways to generate traffic to their stand. If you are not…you really need to look at why you are attending the show. A well-chosen promotional product can help to draw significant traffic to your stand and provide contact information in a unique way, to ensure you are memorable. Remember there will be many distractions including your competition, so having a gift which can be handed to visitors is a great way of adding your…