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April 2013 Blog Posts (26)

Marketing Advice Berkshire | Assess your marketing...

Thirty nine revealing Sales and Marketing questions to ask yourself

To ascertain if you are truly marketing yourself in a Prudent and Professional Manner.

Not happy with your answers?  Call me on 0118 930 5700.

This blog contains a link to a 39 questions on Sales and Marketing.

Answer the questions as honestly as you can and if you are not happy with your answers call me for a no obgation discussion on how I can help you…


Added by Steve Mills on April 30, 2013 at 19:03 — No Comments

Email Marketing to Promote your Business

Email is a great way to stay in touch with existing customers and for getting word out to leads. Whether you’re informing your customers, selling your product or promoting related products and services it’s a widely used method in all industries for many different purposes.

For small businesses or those without an e-commerce store with products to sell, it can be best used to establish relationships with your past and present customers. If you feel they might benefit from advice you…


Added by Louisa McGowan on April 30, 2013 at 17:39 — No Comments

Google Analytics – the ‘Need to Know’

There’s something strangely addictive about checking your website’s Google Analytics account. Every day you hope for more visitors and seeing them plotted out on a slowly inclining graph can be very satisfying. It means your marketing efforts are working, but do you know which ones exactly?

There’s more depth to GA than you might imagine. Most people perhaps don’t venture much past the dashboard, and you may think that that’s all the information you need from it, but is…


Added by Louisa McGowan on April 29, 2013 at 12:54 — No Comments

Grow Your Team with Virtual Employees

One of the biggest hurdles in a start-up business is recruiting a team, especially the first team member. Often it starts with one person doing everything and responsible at the same time for generating all the income. Once their weeks are full, they need to build their capacity to handle the finance, marketing and perhaps sales. Once those foundations are in place, it’s time…


Added by Rob Pickering on April 29, 2013 at 9:30 — No Comments

Professional Indemnity Insurance – Why You Should Consider It

We live in a world that is constantly changing and becoming more complex day by day. This coupled with an increasing claims culture means that businesses, now more than ever before, need to protect themselves from the risks associated from the services or advice they provide to their clients.

What happens if you’re sued because of bad advice and the resulting financial loss that your clients may incur? Even before a decision is made, the legal costs associated with a legal action can…


Added by Scott Sayce on April 28, 2013 at 20:59 — No Comments

Social Media Marketing

When you think about Social Media you often think of Twitter, Facebook and LinkedIn, but the truth is that there are many social media site.  Some of them are global, others national and some regional (like this site).

So the question is, where should you be putting your investment in time, money and effort?

The truth is that all these site are great if you know…


Added by Steve Mills on April 28, 2013 at 17:56 — No Comments

LinkedIn marketing Berkshire

Why you should use LinkedIn as part of your marketing.

  1. The use of LinkedIn is quickly becoming the No1 way that businesses market themselves on-line
  2. LinkedIn is the world’s No.1 business to business Social Media website
  3. There are over 200 million members worldwide on LinkedIn and this is growing at the rate of one…

Added by Steve Mills on April 28, 2013 at 17:36 — No Comments

On-line marketing training Berkshire

There are about 3 million businesses in the UK and most of them have one big weakness and that is that they do not understand how to use the Internet to market their businesses.

The truth is that most businesses do not understand how to use the Internet to marketing their businesses.  One of the biggest mistakes that they make is that they think all the money is made by…


Added by Steve Mills on April 28, 2013 at 17:24 — No Comments

Even Small Businesses have Big Data

Your small business has a potential gold mine of customer data.  It is probably located in multiple disparate places within the company; such as in the sales, marketing and finance departments.  As a business do you know the value of this information?  Do your staff regularly update the information?  Do you have the means to collect and use this vital information?

Every time your company has contact with a customer this represents an opportunity to learn more not only to ensure you…


Added by Kim Board-Allam on April 25, 2013 at 13:30 — No Comments

Why outsource your accounting function?

In these hard times, small businesses face many tough decisions. One of these is whether you need the cost of an employee to maintain your books and records. And if it is you as the business owner doing the work, isn't your time better spent doing what you do best - running your business and selling?


At Sharp Accounting Solutions, we can provide these services for you, working flexibly around you either on or away from your premises.


We can maintain your…


Added by John Sharp on April 25, 2013 at 11:38 — No Comments

Mobile Game Developer Insurance

Do you develop mobile games for your clients? If you do and you’ve never considered the importance of having liability insurance, then don’t worry you’re certainly not alone. The key thing is that you do take the steps required to insure your business is protected should an issue arise which could cause substantial financial loss for you.

Although you have the best intentions to create the mobile games that your clients require, unfortunately outside, unforeseen circumstances can…


Added by Scott Sayce on April 23, 2013 at 21:06 — No Comments

Self-diagnose and Increase Sales

As a Business Coach I regularly meet with business owners to see what actions they could take to increase profits. Someone recently asked “How do you go about it?”. It’s not easy to explain, there are too many variations and it’s one of those things that I just know how to do after years of experience and training. However, let’s see if I can cover some of the fundamentals so…


Added by Rob Pickering on April 22, 2013 at 9:30 — 2 Comments


DisCovered are playing LIVE at The Cricketers Pub & Restaurant, Cricket Hill Lane, Yateley GU46 6BA, on Friday May 3rd, 9pm, FREE entry.



Added by John Neighbour on April 19, 2013 at 15:14 — No Comments

5 Mistakes When Using a Print Broker

Brokers are often the last person called in once all design and planning on a print project has happened. Unfortunately the client can often miss out on some valuable advice and input that a good broker can offer right at the beginning of the campaign process.

Whether it’s a simple flyer, brochure, ad campaign or complete image overhaul, a good understanding of all the processes involved in the final execution will enable a good broker to offer valuable insights.

Here are the 5…


Added by Stuart Young on April 17, 2013 at 12:48 — No Comments

Create a Leveraged Business Model

Some businesses have a fundamental model that means they end up working hard all the time, often for relatively little money. This typically involves getting paid by the hour: No matter how hard they work, they can’t earn any more because they don’t have any more hours in the day.

The concept of leverage is about multiplying the effort you put in, to get a greater…


Added by Rob Pickering on April 17, 2013 at 8:07 — No Comments

Sayce Insurance Brokers joins TIGA

11 April 2013: Specialist insurance brokerage for the games and technology industry, Sayce Insurance Brokers based in Berkshire, is the only insurance broker to become a member of TIGA, the non-profit trade association representing the UK’s games industry.


TIGA’s membership includes independent games developers, developer-publishers, in-house publisher owned developers, outsourcing companies, technology businesses and universities.


Scott Sayce, Managing…


Added by Scott Sayce on April 12, 2013 at 15:16 — No Comments

9 reasons why you don’t need a business coach

  1. I know precisely what I want to achieve in my business. I have a 5 year business plan which I refer to regularly. I am bang on target, so I really don’t need anyone else to help me.
  2. I know that lots of businesses are failing at the moment, but that won’t happen to me. Running a business is all about common sense isn’t it? So although I have never had any formal business training, I get by on what I‘ve picked up.
  3. I have got all parts of my business nicely…

Added by Mary Carter on April 9, 2013 at 16:30 — No Comments

Growth Accelerator

I am a registered and approved Growth Coach for Growth Accelerator, helping ambitious businesses achieve rapid and sustainable growth by providing tailored, expert advice. Find our more at

Added by Mary Carter on April 9, 2013 at 8:13 — No Comments

7 Things to Consider When Buying Print Through a Broker

Hi there,

Following on from my previous article about whether hiring a print manager was a waste of money (see here), here are 7 tips to making the process much easier, less time consuming and more efficient - for everyone!

#1 Ensure the artwork is provided to the spec required, ie: CMYK, with bleed and trims, hi-res, fonts embedded etc. Your broker should…


Added by Stuart Young on April 8, 2013 at 11:08 — No Comments

The Danger of Being Reasonable

We’re brought up to have an understanding of what is or is not “reasonable”. Is it reasonable to expect someone to help you for no financial reward? Is it reasonable to ask someone to complete something in half the usual time? Is it reasonable to request loyalty from employees or even customers? All such questions are a matter of opinion. But is it really good to be…


Added by Rob Pickering on April 8, 2013 at 9:45 — No Comments

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